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  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Investment Management Apps Are Failing Mainstream, Younger US Investors

    Incumbents Risk Losing Millennial Investors Over Lack Of Comprehensive Financial Guidance In Mobile Offerings
    December 26, 2017 | Davis Janowski

    Many traditional investment management firms have felt little pressure to develop their mobile apps to include holistic advice features. This makes sense to a point: Incumbent firms' best clients...

  • Report Best Practices In US Mobile Investing Functionality

    The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
    December 7, 2017 | Davis Janowski

    With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

  • Report Cultural Bias In CX Studies: Real, But Not As Relevant As You Think

    Quantifying Cultural Bias In Customer Experience
    April 12, 2017 | Kyle Steinhouse

    Improving customer experience (CX) is a vital business priority. But for global brands, measuring and reporting CX can be tricky. Are intercountry differences in CX metrics due to cultural biases...

  • Report How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot
    April 11, 2017 | Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with...

  • Report Banking On Millennials: It's Not All About Mobile

    February 16, 2017 | Alyson Clarke, Gina Fleming

    To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

  • Report Brief: Forrester's Empowered Customer Segmentation Applies Across Industries

    North American Consumer Technographics®
    September 21, 2016 | Anjali Lai

    The pursuit of novel and emotionally satisfying experiences combined with a growing number of devices, digital services, and information sources is giving customers a sense of empowerment that...

  • Report How To Reach US Investors

    What Different Investor Segments Really Want
    April 10, 2015 | Bill Doyle

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data...

  • Report Why US Investors Behave The Way They Do

    Segmenting US Investors, 2015
    April 10, 2015 | Bill Doyle

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

  • Report What Different Investor Segments Really Want

    Understanding US Investor Segments Through The Media They Consume
    March 19, 2015 | Bill Doyle

    Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

  • Report Segmenting US Investors, 2015

    Forrester's Segmentation Combines Self-Directedness And Investable Assets
    March 2, 2015 | Bill Doyle

    The new power of consumers means that a focus on the customer now matters more than any other strategic imperative. Customer segmentation allows firms to systematically understand and serve their...

  • Report Introducing Forrester's Consumer Healthcare Segmentation

    North American Consumer Technographics®
    July 11, 2014 | Gina Fleming

    In the age of the customer, companies need to have a solid understanding of their customers' and prospects' behaviors and needs in order to best serve them. With the onset of the Patient Protection...

  • Report Mapping The US Health Insurance Landscape From The Consumer's Perspective

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    July 23, 2013 | Gina Fleming, Carlton A. Doty

    The US healthcare industry is in the middle of massive reform. This has prompted many health insurance marketers to ask what these changes mean for health insurance providers and how they can best...

  • Report Global Financial Behaviors, 2012

    Global Consumer Technographics®
    January 28, 2013 | Gina Fleming

    There are significant differences in the way that people access and manage their finances globally. Online banking is common among online consumers in the US, Europe, and metropolitan areas in Asia...

  • Report Three Ways To Drive Document Value

    How To Keep Documents From Being The Weak Link In Your Customer Experience
    November 2, 2010 | Elizabeth Boehm

    Despite consumers' increasing online migration, documents — both paper and electronic — remain central to their relationships with many of the companies they do business with. But the role of...

  • Report A Market Researcher's Introduction To The Future Of Online Customer Experience

    June 30, 2010 | Reineke Reitsma

    The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

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