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  • Report Smart Homes Advance Toward Subscription Living

    How The Subscription Economy Will Drive Smart Home Adoption
    March 12, 2018 | Frank Gillett

    Smart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...

  • Report 2018 Customer Service Trends: How Operations Become Faster, Cheaper — And Yet, More Human

    January 24, 2018 | Kate Leggett

    We're at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using...

  • Report A Billion Mobile Sites Spark No Joy

    Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need
    September 29, 2016 | Ted Schadler, Danielle Jessee

    Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our...

  • Report The State Of Consumers And Technology: Benchmark 2016, US

    North American Consumer Technographics®
    August 24, 2016 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

  • Report Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago
    February 17, 2016 | James McQuivey, PhD

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

  • Report Harness The Potential Of Millennials With Your Workforce Technology Strategy

    Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach
    February 2, 2016 | J. P. Gownder

    The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

  • Report Trends 2016: The Future Of Customer Service

    January 5, 2016 | Kate Leggett

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. Changing customer expectations for easy and effective service that is deeply personal...

  • Report Brief: Protect Employees And Customers From Malvertising

    December 2, 2015 | Kelley Mak

    Malvertising is one of the security threats creating the latest buzz. Using the mechanics of the advertising ecosystem to their advantage, attackers are serving malware to users through web...

  • Report Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective
    May 16, 2014 | Stefan Ried, Ph.D.

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

  • Report Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?
    April 9, 2014 | Henning Dransfeld, Christian Kane, Ted Schadler

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox...

  • Report Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    May 9, 2013 | Ted Schadler, Simon Yates

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

  • Report Windows: The Next Five Years

    As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders
    October 22, 2012 | Frank Gillett

    The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform the...

  • Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
    June 6, 2011 | Frank Gillett

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

  • Report Leveraging Millennials To Drive Enterprise Social Initiatives

    April 28, 2011 | Rob Koplowitz

    Investments in enterprise social technology continue to rise. At the same time, the bet on enterprise social initiatives becomes increasingly strategic. The stakes are high, the risk of failure...

  • Report Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets
    October 9, 2009 | Jennifer Belissent, PhD

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business...

  • Report Usability And Cost Slow Mobile Internet Adoption

    July 9, 2008 | Vidya L. Drego

    Mobile Internet adoption in North America is still slow because while users find the content and services useful, they are not easy or enjoyable to use. This is due in large part to high cost of...

  • Report Mobile Internet Users Lead In Advanced Mobile Services' Adoption In Europe

    May 8, 2008 | Pete Nuthall

    A decade after accessing the Internet via a mobile phone became a reality, adoption is finally set to cross over into the mainstream. Regular mobile Internet users today are still more tech-savvy...

  • Report Location: The Next Frontier For Travel eBusiness

    Highlights From TIA's TravelCom 2008
    May 2, 2008 | Sarah Rotman Epps

    "Location" was a hot topic of discussion for travel eBusiness professionals at the Travel Industry Association's (TIA's) TravelCom 2008. Experts from Google, NAVTEQ, Travel Channel Media, and...

  • Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

    April 15, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

  • Report Technographics® Insights: Hispanics Lead The Way With Mobile Data Services In 2007

    April 14, 2008 | Tamara Barber

    This data chart highlights the growth of mobile data use among US Hispanics, what activities they engage in and their mobile preferences.

  • Report Technographics® Insight: Polish Consumers Go Mobile

    April 11, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at mobile penetration in Poland. It examines attrition of fixed line telephony and growth of mobile Internet in Poland.

  • Report Connecting The Dots To Mobile Banking And Payments

    Leverage Connections To Online Banking To Speed Up Transition To Mobile Services
    April 7, 2008 | Emmett Higdon

    While mobile payments promise to fundamentally change online financial and retail services, customers today simply do not see the need for the payment functionality that banks are developing. To...

  • Report Dutch Online Banking Forecast: 2008 To 2013

    April 7, 2008 | Alexander Hesse, Tim van Tongeren

    Internet banking is a huge success in the Netherlands. Due to rapid take-up in the last few years, online banking growth is now slowing down — 68% of Dutch consumers now bank online, the highest...

  • Report The State Of Consumer PC Adoption In Asia Pacific, 2007

    Asia Pacific Technographics®
    March 10, 2008 | Dia Ganguly

    Forrester surveyed more than 6,000 adults in Japan, South Korea, Australia, Hong Kong, metropolitan affluent India, and metropolitan China to find out how they purchase and use PCs. This report is...

  • Report Who Wants To Buy A Mobile Internet Device?

    The Likely First Wave Of Adopters Comprise 9% Of Online Consumers
    February 25, 2008 | Charles S. Golvin

    Device makers from the PC, consumer electronics, and mobile phone industries have begun to develop products in the new category of mobile Internet devices (MIDs) — devices that deliver an optimal...