Search Results

• Blog What Super Bowl Ads Teach Us About the Real Effectiveness of Digital Advertising

  February 5, 2020

  ...to show the ROI of demand-centric digital...bias exists everywhere, but it is particularly evident on social...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  July 27, 2020 | Emily Collins

  ...the crisis as media time spent and...such as measurable ROI, precise targeting, and...spend across search,...

• Blog Modern Marketers Must Manage Measurement

  March 11, 2020 | Rusty Warner

  ...and measuring marketing ROI. And Rusty covers...today; there’s also traditional market research, brand measurement, social...

• Blog FORRward: A Weekly Read For Tech And Marketing Execs

  September 9, 2019 | Brigitte Majewski

  ...to drive the ROI for this purchase...ran out? We’ve now witnessed the power of social media to bring on...

• Blog B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

  April 23, 2019 | Brigitte Majewski

  ...experiences (especially in social), and better connections...drive a positive ROI. Note: None of...call that social...

• Blog How Did I Score On My Channel Outlook For 2020?

  January 8, 2021

  ...I totally missed the pandemic, social unrest and pandemonium, and even...rosy, however. Customer demand (especially medium, midmarket,...

• Blog Customer Obsession And The CEO

  August 31, 2020 | George F. Colony

  ...will see straight through — and then merrily disseminate through social media. And in a...growth — the ultimate...

• Blog Channel Reimagines Physical Events, Looking To Reopen Slowly

  August 11, 2020

  ...;t get the ROI they were expecting...whether they be media companies, associations, or...banks, adding a social...

• Blog Do Channel Vendors Need Public Relations Anymore?

  June 1, 2020

  ...been forced to become brand ambassadors, content marketers, influencers, social media experts, and market...and not deliver...

• Blog How To Prove That Fixing Customer Experience Problems Cuts Costs

  December 1, 2019 | Harley Manning

  ...customers have problems, they reach out to your contact center with more calls, emails, texts, social media outreach — you name it. Every...

• Blog Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H

  March 26, 2021

  Anyone who has studied journalism or worked as a journalist — or any third grader for that matter — is likely familiar with the five W’s and one H. Who, what, where, when, why, and how have...

• Blog What To Expect From CES 2021

  January 8, 2021 | Thomas Husson

  ...will be tougher this year, especially for startups, and will require a smart PR and social media strategy. That said, because CES...

• Blog What I See Coming For The Channel: 2021

  January 21, 2021

  ...to enterprise-class data and systems. On the other hand, customer demand (especially medium, midmarket, public sector, and enterprise) later in the year shifted to...

• Report You Don't Need A "Social Marketing" Strategy

  December 27, 2019 | Melissa Parrish, Jessica Liu

  Most marketers use social media, but few can quantify its value. In this report, we show how brands use social tactics to...

• Report Model The ROI Of B2B Marketing Technology Investments

  September 23, 2019 | Lori Wizdo, Rusty Warner

  ...them. Using Forrester's Total Economic Impact™ (TEI) framework, this report provides an ROI model for B2B marketing technology investments. The TEI-based model helps B2B marketing...

• Report Omnichannel Advertising Delivers Positive ROI

  Business Case: The Omnichannel Advertising Playbook

  January 27, 2021 | Joanna O'Connell, Corey McNair

  Marketing professionals struggle to articulate the value of an omnichannel approach to advertising because of the level of commitment required and the difficulty directly attributing financial...

• Report The ROI Of Loyalty Programs

  Business Case: The Customer Loyalty Playbook

  March 5, 2020 | Emily Collins, Reggie Lau

  ...make the case for investment in a loyalty program. It provides an ROI model for loyalty program expenditures using Forrester's Total Economic Impact™ (TEI) framework....

• Report Now Tech: Omnichannel Media Management, Q2 2019

  Forrester's Overview Of 24 Omnichannel Media Management Providers

  June 14, 2019 | Joanna O'Connell

  An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

• Report The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019

  The Eight Providers That Matter Most And How They Stack Up

  April 18, 2019 | Mary Shea, PhD

  In Forrester's evaluation of the emerging market for sales social engagement tools, we identified the eight most significant providers in the category — Dynamic Signal, EveryoneSocial,...

• Report The Forrester Wave™: Sales Social Engagement Solutions, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  March 10, 2021 | Caroline Robertson, Mary Shea, PhD

  In our 38-criterion evaluation of sales social engagement solution providers, we identified the eight most significant ones — EveryoneSocial, Hearsay Systems, Hootsuite, PostBeyond, Seismic,...

• Report Current Malpractice Handicaps Social Selling's Potential

  Shift Your Mindset And Programs To Social Engagement

  August 5, 2019 | Mary Shea, PhD, Matthew Camuso

  Sellers are flocking to social networks, but the authentic connections and measurable impact we have been optimistic about since we wrote our first report on...

• Report The Cost Of Losing Creativity

  The ROI Model For Agency Creativity

  June 17, 2019 | Jay Pattisall

  The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....

• Report Invest Now: Build A Resilient Workforce By Prioritizing Employee Mental Health

  Use Our ROI Calculator Tool To Start Writing The Business Case For Your Employee Mental Health Strategy

  March 15, 2021 | Arielle Trzcinski

  Employee mental health was in crisis long before the COVID-19 pandemic hit. A shortage of mental health providers, high costs, and a lack of alternatives have left employees facing stigma and...

• Report The Financial Payback For Marketing Measurement

  Business Case: The Marketing Measurement And Insights Playbook

  August 28, 2020 | Jim Nail

  As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...

• Report The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  April 20, 2020 | Jay McBain, Lori Wizdo

  ...most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner, Mindmatrix, Pica9, SproutLoud Media Networks, StructuredWeb, TIE Kinetix, Zift Solutions, and ZINFI...