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• Report Omnichannel Strategies Demand A New Content Approach

  Set Up Content Strategies To Suit Omnichannel Use Cases Because Technology Can't Do It For You

  March 9, 2018 | Ryan Skinner, Nick Barber

  The market has sold omnichannel strategies — customer experience, retail, media buying — as a switch that business leaders must throw, and they're throwing it. But there are many snags to realizing...

• Report Vendor Landscape: Marketing Resource Management

  Leverage MRM To Drive Customer-Obsessed Marketing Operations

  October 20, 2017 | Rusty Warner

  B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

• Report Vendor Landscape: Real-Time Interaction Management

  Contextual Marketing Demands Real-Time Unification

  May 5, 2017 | Rusty Warner

  Empowered customers expect businesses to engage them with personalized and contextually relevant interactions. B2C marketing professionals must assemble a contextual marketing engine that includes...

• Report Vendor Landscape: Digital Asset Management, 2017

  Cloud, Convergence, And Analytics Will Disrupt The Market

  April 10, 2017 | Nick Barber, Anjali Yakkundi

  As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like...

• Report Vendor Landscape: Cross-Channel Campaign Management

  Choose The Right CCCM Solution To Drive Customer Obsession

  March 27, 2017 | Rusty Warner

  Forrester evaluated 15 suppliers in "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016," a good starting point for B2C marketers looking to make cross-channel campaign management...