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  • Customer-obsessed operating model

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  • Report How To Work With Digital Influencers

    Evaluate Influencers' Strengths And Weaknesses To Unleash Them In Valuable Ways
    August 8, 2017 | Ryan Skinner

    Digital influencers have become a hot ticket; most marketers tell Forrester they've commissioned influencers to create content for their brand. But, to put it mildly, results vary. For every...

  • Report The Challenges Holding Back CX Leaders And How To Overcome Them

    Results From Our Survey Of More Than 250 CX Executives And CMOs
    April 25, 2016 | Samuel Stern

    In late 2015, Forrester partnered with recruiting firm Heidrick & Struggles to survey chief marketing officers (CMOs) and customer experience (CX) professionals to better understand their roles,...

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