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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Data Leaders Weave An Insights-Driven Corporate Fabric

    Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value

    ...other insights leaders offer CIOs best practices in preparing their organizations for change, executing on the new insights-driven strategy, and nurturing the new insights-driven culture.

  • Report The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015

    Amplify Your Marketing Voice With One Of These 14 Vendors
    August 4, 2015 | Tim Harmon, Lori Wizdo

    In Forrester's evaluation of through-channel marketing automation (TCMA) platforms, we identified 14 significant vendors — Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital,...

  • Report Death Of A (B2B) Salesman

    One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020
    April 13, 2015 | Andy Hoar

    Forrester forecasts that 1 million...their historical sales models to...salespeople, are at the heart...how B2B companies buy and...