6 results for "companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost." in Everything
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  • For eBusiness & Channel Strategy Professionals

    Charts & Figures

    Charts & Figures Forrester Wave™: Global Commerce Service Providers, Q1 '12

    SapientNitro, Deloitte, And IBM GBS Lead, With A Strong Pack Of Contenders Close Behind
    February 24, 2012 | Brian K. Walker, Peter Sheldon

  • For B2B Marketing Professionals

    Report

    Report Navigate The Milestones On The L2RM Journey

    Road Map: The Lead-To-Revenue Playbook
    December 1, 2017 | Lori Wizdo

    This report is for B2B marketing professionals who must power up their lead-to-revenue processes to achieve goals for new customer acquisition, current customer expansion, and overall revenue...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Death Of A (B2B) Salesman

    One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020
    April 13, 2015 | Andy Hoar

    Forrester forecasts that 1 million...their historical sales models to...salespeople, are at the heart...how B2B companies buy and...

  • For Customer Insights Professionals

    Charts & Figures

    Charts & Figures Forrester Wave™: Cross-Channel Campaign Management, Q1 2012

    How Eleven Vendors Tackle A Mature, Yet Rapidly Evolving, Category
    January 31, 2012 | Robert Brosnan

  • For CIO Professionals

    Report

    Report Data Leaders Weave An Insights-Driven Corporate Fabric

    Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value

    ...other insights leaders offer CIOs best practices in preparing their organizations for change, executing on the new insights-driven strategy, and nurturing the new insights-driven culture.

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015

    Amplify Your Marketing Voice With One Of These 14 Vendors
    August 4, 2015 | Tim Harmon, Lori Wizdo

    In Forrester's evaluation of through-channel marketing automation (TCMA) platforms, we identified 14 significant vendors — Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital,...