Search Results

• Report Five Practices To Succeed With Your Retail E-Commerce Strategy

  Processes: The Retail E-Commerce Playbook

  January 15, 2021 | Sucharita Kodali

  Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set...

• Report Gauge Your B2B E-Commerce Digital Maturity

  Assessment: The B2B E-Commerce Playbook

  January 8, 2021 | Joe Cicman

  ...progress and benchmark their maturity. This report guides you through Forrester's B2B e-commerce digital maturity assessment so you can gauge how well your organization performs...

• Blog The Best Is Yet To Come For Grocery E-Commerce In 2021

  January 8, 2021

  2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many...

• Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE

  Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive

  January 5, 2021 | Emily Pfeiffer

  Commerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around...

• Blog The Future Of Commerce Technology Is On FIRE — And It’s A Good Thing

  January 5, 2021

  I can explain the evolution of commerce technology using plate tectonics — really! Now imagine me telling you that commerce is no longer the nucleus of...

• Report Betting On Bots For Grocery E-Commerce

  What You Need To Know About Automated Microfulfillment Solutions For Grocery E-Commerce

  December 28, 2020 | Scott Compton

  Grocery store operations and digital execs are evaluating and investing in innovative, automated technology to scale to growing consumer demand for fast fulfillment options of online orders. In...

• Report Now Tech: Commerce Services, Q4 2020

  Forrester's Overview Of 35 Commerce Service Providers

  December 9, 2020 | Ted Schadler

  Commerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

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  Playbook The B2B eCommerce Playbook For 2021

  Make Your B2B Business A Digital Business

  New forms of digital customer engagement are transforming B2B businesses, forcing them to fundamentally rethink how they go to market — from the customers they target to the channels they sell...

  Read more of the Executive Overview >

• Blog Livestreaming Commerce Lands In Europe

  November 10, 2020 | Ryan Skinner

  ...’t have heard of livestreaming commerce yet. But those with any...Taobao — the world’s largest e-commerce site — as the future of...

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  Playbook The Retail E-Commerce Playbook For 2021

  The Art And Science Of Retail eCommerce

  Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  Read more of the Executive Overview >

• Report Must-Have E-Commerce Features

  Roadmap: The Retail E-Commerce Playbook

  October 28, 2020 | Sucharita Kodali

  Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Blog Introducing Forrester’s First Now Tech On E-Commerce Enablers For Southeast Asia Marketplaces

  October 6, 2020 | Xiaofeng Wang

  Southeast Asia is one of the most promising e-commerce markets in the world. Forrester forecasted that the 164 million online shoppers in Southeast Asia will...

• Blog Add A New Payment Option To Drive E-Commerce: A Business Case

  September 24, 2020

  ...for shoppers — which is especially important in the context of today’s e-commerce market. Unsurprisingly, e-commerce is key in today’s business environment, amid...

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  Playbook The Omnichannel Commerce Playbook For 2021

  Mastering The Art Of Omnichannel Retailing

  Digital business leaders know that many customers use a variety of digital and physical touchpoints as they move along the path to purchase. This complexity creates challenges for retailers as they...

  Read more of the Executive Overview >
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  Webinar The Key Points You Don't Want To Miss From The 2020 B2B And B2C Commerce Forrester Wave™ Evaluations

  July 23, 2020 | Emily Pfeiffer, Joe Cicman

  Commerce technology is changing, and our evaluations of the most significant vendors in the space bring to light key findings about it. Forrester published two...

• Report Best Practices For eCommerce And Retail Fraud Management

  Balancing Secure Customer Experiences With Fraud Management Efficiency

  July 21, 2020 | Andras Cser

  eCommerce and retail fraud management (ERFM) is a tightrope that forces security and risk (S&R) pros to balance the business need for frictionless customer experiences...

• Blog (Re)Launching Forrester’s Commerce Services Coverage

  July 15, 2020 | Ted Schadler

  Forrester is (re)launching its commerce services research. I will be...category or scenario — B2C, B2B, eCommerce replatforming, pivot to...

• Report Paving The Path To Omnichannel Commerce

  Roadmap: The Omnichannel Commerce Playbook

  July 14, 2020 | Brendan Witcher

  Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

• Report Omnichannel Commerce Metrics That Matter

  Performance Management: The Omnichannel Commerce Playbook

  July 10, 2020 | Brendan Witcher

  To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

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  Webinar Retail's Omnichannel Acceleration: Mastering Commerce And Fulfillment In Times Of Crisis And Beyond

  July 7, 2020 | Brendan Witcher, Nicole Murgia

  ...omnichannel survey to help digital business professionals understand the state of omnichannel commerce and fulfillment in 2020.Key takeaways: Use Forrester's latest...

• Report The Art And Science Of Retail eCommerce

  Executive Overview: The Retail eCommerce Playbook

  July 6, 2020 | Sucharita Kodali

  Retail eCommerce sales continue to climb, and digital business executives must...recommendations to continue driving digital commerce growth. This report is an...

• Report Envisioning The Future Of Omnichannel Commerce

  Vision: The Omnichannel Commerce Playbook

  June 11, 2020 | Brendan Witcher

  Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

• Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Joe Cicman, Emily Pfeiffer

  In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...