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  • Use customer insights to gain competitive advantage
  • James McCormick

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The State Of Insights-Driven Business Maturity, 2019

    Benchmarks: The Insights-Driven Business Playbook
    January 31, 2019 | James McCormick

    In previous reports in this playbook, we identified insights-driven businesses, how they are different, and why they succeed. The next step for CIOs is to understand the overall maturity of their...

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