578 results for "marketing and live events" in Reports
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  • For B2B Marketing Professionals

    Report

    Report Increase The Payoff For B2B Events With Digital Immersion

    Four Digital Best Practices Make Events More Contextual And Engaging
    January 4, 2017 | Laura Ramos

    ...attendees' experience and increase marketing ROI. This report explores how marketers can use technology and digitize content to shift live events from point-in-time activities to...

  • For B2C Marketing Professionals

    Report

    Report CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks
    April 24, 2014 | Bert DuMars, Jim Nail

    ...on YouTube including StyleHaul, Machinima, Tastemade, Maker Studios, and Fullscreen or on live streaming platforms like Twitch. Brands ranging from Macy's to Coca-Cola, American Express,...

  • For Customer Insights Professionals

    Report

    Report Case Study: NASCAR Starts Up Its Contextual Marketing Engine

    How A Sports Enterprise Leverages Its Fan & Media Engagement Center To Transform Into A Digital Enterprise
    June 13, 2014 | Cory Munchbach

    ...with customers. Firms will assemble proprietary digital platforms that Forrester calls contextual marketing engines to realize this vision. The National Association for Stock Car Auto...

  • For B2C Marketing Professionals

    Report

    Report Brief: Tap Your Consumers' Location For Mobile Marketing Success

    Master Location-Based Marketing To Amplify Acquisition And Conversion
    August 24, 2016 | Jennifer Wise

    With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Online Video Platforms For Sales And Marketing

    Vendors Focus On Folding Video Into Marketing Operations
    February 17, 2015 | Philipp Karcher

    Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture...

  • For B2C Marketing Professionals

    Report

    Report Real-Time Processes For Real-Time Social Marketing

    Processes: The Social Marketing Playbook
    November 22, 2017 | Jessica Liu

    ...real time. B2C marketers underestimate the volume and pace requirements of social marketing and experience competing attention between inbound inquiries and outbound messaging. As social...

  • For CMO Professionals

    Report

    Report Adaptive Brand Marketing

    Rethinking Your Approach To Brands In The Digital Age
    October 9, 2009 | Lisa Bradner

    Today's brand marketing organizations are ill equipped to handle the world of "always on" marketing in the digital age. To remain relevant, marketing leaders will...

  • For Marketing Leadership Professionals

    Report

    Report Objectives: The Key To Succeeding With A Mobile Marketing Channel Strategy

    April 15, 2011 | Melissa Parrish

    ...bond between marketer and consumer, which requires a new approach to traditional marketing objectives. Marketers looking to reach the mobile consumer must re-conceive branding and...

  • For Application Development & Delivery Professionals

    Report

    Report B2B Tech Marketers Must Fine-Tune Their Marketing — But To What?

    Role And Industry Define The Biggest Differences Among Audiences
    January 25, 2011 | Tom Grant, Ph.D.

    ...energize a particular audience is one of the biggest challenges in tech marketing. Given the time and risks associated with this work, choosing the correct...

  • For B2B Marketing Professionals

    Report

    Report Tell Your B2B Marketing Story With Online Video

    January 26, 2009 | Laura Ramos

    ...Forrester offers five approaches assured to transform video from humdrum nattering to compelling interaction that generates more qualified demand and makes marketing communication more authentic.

  • For Marketing Leadership Professionals

    Report

    Report B2B Digital Marketing: A Deep Dive Into IT Services Decision-Makers

    November 19, 2008 | G. Oliver Young, Laura Ramos

    As social media permeates consumer activity, business-to-business (B2B) markets like high technology and telecommunications also begin to feel their impact. Earlier this year, Forrester surveyed IT...

  • For CMO Professionals

    Report

    Report Driving Marketing Innovation

    How CMOs Can Enable Innovation In Their Organizations
    November 14, 2008 | Cindy Commander

    ...targets and consumers desire a greater voice in new product development, chief marketing officers need to play a central role in innovation efforts. A CMO...

  • For CMO Professionals

    Report

    Report Ubiquitous Marketing

    The Art Of Connecting With Consumers Through Emerging Media . . . Everywhere
    July 17, 2008 | Mary Beth Kemp

    ...more ways to reach them. New and personal means of communications and marketing follow consumers wherever they go. The power to reach consumers everywhere comes...

  • For Sales Enablement Professionals

    Report

    Report Case Study: CA's New Customer Data Management Closes The Marketing Loop

    September 26, 2007 | Laura Ramos

    ...data management as part of its journey to become a marketing-driven firm. Marketing leadership professionals can learn measurement best practices from CA, including how to...

  • For B2B Marketing Professionals

    Report

    Report Explore Content Marketing Platforms For B2B Marketing

    A Constellation Of Fit-For-Purpose Vendors Aid B2B Marketing Agility
    November 27, 2017 | Ryan Skinner

    ...than ever before; and often, they're investing in or considering a content marketing platform (CMP) to stay on top of all of their activity. Forrester's...

  • For B2B Marketing Professionals

    Report

    Report Metrics That Matter In Account-Based Marketing

    Use Comparative Metrics Across The Six Stages Of The Customer Life Cycle To Reveal The Value Of ABM
    August 9, 2017 | Allison Snow

    B2B marketers believe that account-based marketing (ABM) can boost marketing performance but need to demonstrate its impact. ABM is relevant across the customer life cycle,...

  • For Marketing Leadership Professionals

    Report

    Report It's Time To Make Facebook Marketing Work

    June 26, 2012 | Nate Elliott

    ...leveraging the entire Facebook tool kit and integrating Facebook into a broader marketing strategy. To accomplish this, interactive marketers must be both an "oracle" who...

  • For CIO Professionals

    Report

    Report Best Practices: Leveraging Live Streaming And On-Demand Video In The Enterprise

    Communications, Training, And Collaboration Dominate Usage Scenarios
    January 27, 2012 | Philipp Karcher

    ...different stages of their video journey, offers several best practices for deploying live streaming and on-demand video effectively. Respondent best practices cite considerations for technology...

  • For B2B Marketing Professionals

    Report

    Report 2012 Tech Marketing Planning Guidance

    With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate
    December 21, 2011 | Lori Wizdo

    ...typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities....

  • For Marketing Leadership Professionals

    Report

    Report Partner Up For Influencer Marketing

    Work With Key Collaborators To Identify And Engage Influencers
    November 18, 2011 | Ari Osur

    Interactive marketers are often responsible for influencer marketing programs, particularly within business-to-consumer (B2C) organizations. But identifying and engaging influencers is both complex...

  • For CIO Professionals

    Report

    Report Market Overview: Virtual Event Platforms For B2B Marketers

    Avoid The Pitfalls Of Early Adopters By Choosing The Right Platform And Services
    February 25, 2010 | Jennifer Belissent, Ph.D.

    ...are beginning to embrace virtual events as a way of reaching...added virtual events to their marketing mix. In response to this...

  • For CIO Professionals

    Report

    Report Reach Real Global B2B Tech Audiences With Virtual Events

    New Tools And Best Practices For B2B Marketing Beyond Borders
    October 6, 2009 | Jennifer Belissent, Ph.D.

    ...reach wider audiences through traditional marketing activities problematic. On the other...their audiences virtually through virtual events. Virtual events are not the...

  • For Marketing Leadership Professionals

    Report

    Report The Media Meltdown Makes Integrated Marketing An Imperative

    August 24, 2009 | David Card

    ...Media Meltdown of fragmented audiences and broken business models is disrupting traditional marketing strategies and partnerships. Marketing leaders must work with their teams, agencies, and...

  • For Sales Enablement Professionals

    Report

    Report Effective Customer Reference Management Anchors B2B Community Marketing Efforts

    May 27, 2009 | Laura Ramos

    ...claims and streamline the sales process, both vital activities in business-to-business (B2B) marketing. Yet, even as program budgets grow and reference pools swell, customer reference...

  • For B2C Marketing Professionals

    Report

    Report Get Customer Obsessed With Your Content Marketing Processes

    Processes: The Content Marketing Playbook
    October 27, 2017 | Ryan Skinner

    Traditional marketing processes implode on contact with content marketing because: the rapid and ongoing publishing cycle strains obsolete production and approval machinery; signals from the...

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