11 results for "marketing and live events" in Everything
 

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The Employee Experience Playbook For 2019

Transform The Employee Experience To Drive Business Performance

Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

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  • Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    ...going forward, providers need a designated prosumer product strategist who can mix product offerings, feature sets, and marketing messaging from the consumer and business worlds.

  • Report Mobile World Congress 2010: Smartphones Are The New Phones

    February 25, 2010 | Ian Fogg

    ...more than purely a mobile event. Three of the key smartphone...their adoption are vanishing. Long live the "smart phone": Smartphones will...

  • Report 2010 Mobile Trends

    January 13, 2010 | Thomas Husson

    2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place....

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report Mobile World Congress 2011: Going Beyond Mobile

    Internet Innovation Is Incubating In The Mobile Crucible
    March 15, 2011 | Thomas Husson, Ian Fogg

    The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future...

  • Report The Windows 7 Tablet Imperative

    Curated Computing Is Table Stakes For Tablets
    May 27, 2010 | J. P. Gownder, Sarah Rotman Epps

    Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

  • Report Is An iPhone App Right For You?

    How To Decide If A Mobile Application Should Be Part Of Your Brand's Road Map
    May 11, 2009 | Neil Strother

    The size of the smartphone market — and the buzz surrounding Apple's iPhone App Store — has many interactive marketers considering whether they should deploy mobile applications. Early success by...

  • Report 3GSM 2007 Talks Experience, Not Technology

    February 16, 2007 | Niek Van Veen

    Forrester analysts were present at the annual 3GSM World Congress. This year, we found surprisingly little technology hype across the 1,300 vendors with wares on display. Instead, the bulk of...

  • Report Disruptive Trends 2011

    Product Innovation At Market Leaders Must Leverage Disruptive Strategies
    January 10, 2011 | Ian Fogg

    The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...

  • Report Phone-Based Navigation Ticks Up

    October 19, 2009 | Charles S. Golvin

    Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most...

  • Report How To Grow US Mobile Video Adoption

    April 20, 2009 | Neil Strother, Seth Fowler

    The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making...