21 results for "marketing and live events" in Everything
 

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  • Report Olympic Opportunities In Emerging Markets

    Smart Host Cities Think Outside The Stadium
    March 10, 2010 | Jennifer Belissent, Ph.D.

    ...outside the stadium and provide innovative solutions that address not only the events themselves but also all that potentially touches the millions of visitors that...

  • Report Mobile World Congress 2010: Smartphones Are The New Phones

    February 25, 2010 | Ian Fogg

    ...more than purely a mobile event. Three of the key smartphone...their adoption are vanishing. Long live the "smart phone": Smartphones will...

  • Report Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

    Ten Areas Of Focus For The Next 12 Months
    March 17, 2011 | Brad Strothkamp

    Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...

  • Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • Report Empower Customers And iWorkers With On-Demand Customer Communications

    An Empowered Report
    September 2, 2010 | Craig Le Clair

    Too many enterprises communicate with customers using antiquated approaches. After all, smart devices, pervasive video, and social media have given new power to customers and citizens — allowing...

  • Report The State Of Mobile Banking, 2014

    Mobile Is Becoming The Favored Channel For Many Customers
    November 24, 2014 | Stephen Walker, Peter Wannemacher

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone and tablet use and the steadily improving supply of mobile banking from banks in North America,...

  • Report Quick Take: Observations From IFA 2014

    CIOs Need To Recognize The Value Of Consumer Electronics For Their Business Technology Strategies
    September 11, 2014 | Dan Bieler

    Forrester recently visited the oldest and largest global consumer electronics trade fair, Internationale Funkausstellung (IFA), which took place in Berlin. IFA 2014 demonstrated that smart consumer...

  • Report Young Gen Yers: Fun-Loving, Social, And Wired

    Design Considerations For Reaching Younger Gen Yers
    January 3, 2008 | Bruce D. Temkin

    Forrester analyzed consumer survey responses to understand the differences between Younger Generation Y (18- to 22-year-olds) and Older Generation Y (23- to 27-year-olds) consumers. The analysis...

  • Report Enterprise Business Intelligence: Now Always At Hand On Your Smartwatch

    Smartwatches Are No Longer Just For Collecting Data: Use Them For Instant Glanceable Insights
    June 30, 2016 | Boris Evelson, Michael Facemire

    The modern world moves at lightning speed, and fumbling to find a smartphone in your purse or pocket to answer a client's question may take a while. The customer may be long gone by the time you...

  • Report Brief: The Future Of Mobile Device Management

    Enterprise Mobile Management Solutions Must Support, Secure, And Improve Employee Experience
    June 6, 2014 | Christian Kane, Tyler Shields

    Mobile device management (MDM) is the common technology used by enterprises to enable their workforce to obtain the right access on their mobile devices. However, early solutions were only able to...

  • Report Smart Computing Connects CIOs With The Business

    Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems
    March 28, 2012 | Andrew Bartels

    It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report Mobile World Congress 2011: Going Beyond Mobile

    Internet Innovation Is Incubating In The Mobile Crucible
    March 15, 2011 | Thomas Husson, Ian Fogg

    The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future...

  • Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    February 2, 2011 | Jennifer Belissent, Ph.D.

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

  • Report The Windows 7 Tablet Imperative

    Curated Computing Is Table Stakes For Tablets
    May 27, 2010 | J. P. Gownder, Sarah Rotman Epps

    Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie A. Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

  • Report 3GSM 2007 Talks Experience, Not Technology

    February 16, 2007 | Niek Van Veen

    Forrester analysts were present at the annual 3GSM World Congress. This year, we found surprisingly little technology hype across the 1,300 vendors with wares on display. Instead, the bulk of...

  • Webinar Key To Mastering Mobile Moments: Identifying Mobile Pathways

    January 6, 2016 | Nicole Dvorak, Ted Schadler, Jennifer Wise

    ...— you just have to live in it. With 70% of...this analysis to improve your marketing engagement tactics, track your direct...

  • Report Disruptive Trends 2011

    Product Innovation At Market Leaders Must Leverage Disruptive Strategies
    January 10, 2011 | Ian Fogg

    The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...

  • Report Phone-Based Navigation Ticks Up

    October 19, 2009 | Charles S. Golvin

    Earlier this year, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most...