8 results for "marketing and live events" in Everything

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  • Enterprise Marketing Platforms

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  • Report The Forrester Wave™: Enterprise Marketing Platforms, Q1 2008

    Unica And Aprimo Are Leaders; Oracle (Siebel) Leads A Pack Of Strong Performers
    January 17, 2008 | Suresh Vittal

    ...of marketers, a significant majority, tell us that they need a comprehensive marketing suite to improve their effectiveness. Enterprise marketing platform vendors that aspire to...

  • Report The Forrester Wave™: Content Marketing Platforms, Q2 2017

    Percolate And Sprinklr Lead The Field With Brand Orchestration Vision
    April 18, 2017 | Ryan Skinner

    In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword,...

  • Report Market Overview: Real-Time Interaction Management

    Vendors Hone Their Contextual Marketing Capabilities
    April 29, 2015 | Rusty Warner

    ...contextually relevant real-time interactions. Customer insights (CI) professionals must assemble a contextual marketing engine that includes systems of engagement to simultaneously serve these...

  • Report Which Technologies Fit Where In Marketing's Future

    July 8, 2013 | Anthony Mullen

    Marketing relationships are changing from invisible and one-sided to visible and cooperative — manifested through uniquely designed, valuable experiences. Meanwhile, customers are increasingly...

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