53 results for "marketing and live events" in Everything
 

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  • Report Drivers Of B2B Marketing Organizational Design

    How B2B CMOs Can Determine When To Put Resources Closer To Customers
    February 6, 2012 | Jeff Ernst

    When thinking about how to organize their marketing departments, business-to-business (B2B) CMOs face constant tension regarding the decision to put marketing resources closer to the...

  • Report The 10 Most Innovative Partner Co-Marketing Tactics

    Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through
    March 4, 2013 | Jonathan Silber

    B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of...

  • Report The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders
    May 4, 2012 | John McCarthy, Charles Green

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS...

  • Report The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone
    January 15, 2009 | J. P. Gownder

    ...improved product strategies by creating resonance in both product designs and in marketing messages. Consumer product strategy professionals shouldn't blindly outsource segmentation projects to...

  • Report Jam Sessions Unlock Innovation For Product Strategy

    An Empowered Report
    April 15, 2011 | Doug Williams

    ...of preparation, thorough analysis, and continued research and work long after the event closes. Successful jams are worth the time and dedication, as they energize...

  • Report The Evolution Of Cloud Computing Markets

    July 6, 2010 | Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke

    ...at the moment, most customers are suffering from cloud confusion as vendor marketing stretches the term "cloud" across a wide variety of capabilities and, worse,...

  • Report Market Momentum: Compute-As-A-Service, 2008 And 2009

    A Look At Announcements Of Leading Compute-As-A-Service Providers
    December 28, 2009 | Frank E. Gillett

    ...small providers are trying to establish brand credibility. Vendor strategists doing strategic marketing for compute-as-a-service need to be judicious about what announcements to release,...

  • Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    ...going forward, providers need a designated prosumer product strategist who can mix product offerings, feature sets, and marketing messaging from the consumer and business worlds.

  • Report Quick Take: BMC Software — A New Company With A Well-Known Name

    Will The New Executives, New Branding, And Diligent Focus On Customer Experience Be Enough To Retain And Win Customers?
    October 21, 2014 | Eveline Oehrlich, John Rakowski, Amy DeMartine

    ...users' conference, BMC Engage. The event attracted over 800 BMC customers...BMC Engage was the company's marketing effort to rebrand and reintroduce...

  • Report Wearable Technology Show 2014

    Insights From The World's First Dedicated Wearables Show
    June 27, 2014 | Anthony Mullen

    ...SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable Technology Show held in London...

  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    ...in the US on whom TV product strategists should focus their device, marketing, and content strategies. Even with that focus, sales of 3D TVs in...

  • Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    July 28, 2009 | Thomas Husson

    ...they haven't yet been given any reasons to change their behavior via marketing efforts focused on the benefits of contactless payments. However, NFC is much...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

  • Report Brief: VMworld 2015 Reveals A Disruptor In Transition

    VMware Woos Cloud-Native Developers In Its Quest To Overcome Its Innovator's Dilemma

    VMware recently revealed the direction that it's heading at its annual VMworld conference. In 2013, VMware announced its pursuit of three complementary product strategies for the BT agenda: 1)...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report The Real Value Of Virtual Worlds

    A Guide For Hooking Business Customers And Partners With This New Technology
    July 28, 2009 | TJ Keitt

    From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the...

  • Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • Report Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone
    September 1, 2010 | J. P. Gownder

    Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

  • Report Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business
    May 8, 2014 | Stefan Ried, Ph.D., Michael Barnes, Jeffrey S. Hammond

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

  • Report The eBusiness Innovation Imperative

    A Framework For Managing Innovation Opportunities In eBusiness
    April 29, 2011 | Steven Noble

    From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

  • Report Use Social Computing To Build Differentiated Product Development Processes

    June 14, 2010 | Roy C. Wildeman

    In recent years, leading product development organizations have proven the value of greater cross-functional collaboration to harness contributions from across the business and bring great products...

  • Report How Tech Strategists Can Ride The Coming Tidal Wave Of Business Video

    Opportunities And Issues For Video And Networking Vendors
    April 1, 2010 | Henry Dewing

    Video will become the new business norm for communication and collaboration over the next five to 10 years. Why? Technology maturity, end user demand, and competitive pressures drive further...

  • Report Market Overview: Sizing Unified Communications

    Stalled Market Blossoms To $14.5 Billion In 2015 As Barriers Fall
    February 5, 2009 | Henry Dewing

    Forrester forecasts that the market for unified communications within enterprises in North America, Europe, and Asia Pacific will reach $14.5 billion in 2015. Unified communications (UC) is an...