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  • Data Management Platforms (DMPs)

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  • Report Boosting First-Party Data Effectiveness With DMPs

    How Smart Publishers Are Partnering With Data Management Platforms For Greatest Effectiveness And Efficiency
    January 10, 2014 | Susan Bidel

    Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is the...

  • Report The Forrester Wave™: Data Management Platforms, Q4 2015

    The Data Management Platforms That Matter Most And How They Stack Up
    November 10, 2015 | Susan Bidel, Richard Joyce

    ...significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals pick the right one.

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