77 results for "marketing and live events" in Everything
 

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  • Consumer Technographics

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  • Report Adaptive Brand Marketing

    Rethinking Your Approach To Brands In The Digital Age
    October 9, 2009 | Lisa Bradner

    Today's brand marketing organizations are ill equipped to handle the world of "always on" marketing in the digital age. To remain relevant, marketing leaders will...

  • Report Objectives: The Key To Succeeding With A Mobile Marketing Channel Strategy

    April 15, 2011 | Melissa Parrish

    ...bond between marketer and consumer, which requires a new approach to traditional marketing objectives. Marketers looking to reach the mobile consumer must re-conceive branding and...

  • Report How Destination Marketing Web Sites Can Use Social Computing To Engage Travelers

    A Social Computing Road Map For DMOs And CVBs
    March 18, 2008 | Sarah Rotman Epps

    Social Computing should play a central role in destination marketing organization (DMO) and convention and visitors bureau (CVB) Web sites. Why? Two-thirds of the 19...

  • Report 2016 Mobile And App Marketing Trends

    Integrating Mobile In Your Strategy As A Key Brand Differentiator
    January 25, 2016 | Thomas Husson

    ...B2C marketers should expect in 2016, and guides senior marketers in making the right calls when crafting their mobile marketing strategies for the coming year.

  • Report Winning Social Media Marketing In China

    Identify The Right Social Platform To Reach Your Audience And Achieve Your Objectives
    March 18, 2013 | Xiaofeng Wang

    ...the most popular social sites, and then invest more effectively in social marketing by choosing the best platform to reach their specific audiences and objectives.

  • Report Brief: Attract Customers Through Local Search

    August 22, 2016 | Collin Colburn

    Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote their...

  • Report Unify The Digital Experience Across Touchpoints

    Create A Consistent Experience To Engage Customers
    August 22, 2012 | Stephen Powers, John R. Rymer

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV,...

  • Report Boost Your Content Ecosystem With Video

    How To Use Online Video Content To Drive Results
    May 2, 2012 | Darika Ahrens

    ...and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages marketers can gain...

  • Report Twitter: The Public Forum For Your Brand

    How Interactive Marketers Should Tap Twitter For Real Business Results
    December 19, 2011 | Melissa Parrish

    ...brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already jumped on board, set up accounts, and joined...

  • Report Location-Based Commerce: An Evolution In Mobile Shopping

    February 15, 2011 | Peter Sheldon

    ...immersive multichannel experience for in-store shoppers. Retailers have experimented with various mobile marketing technologies including short message service (SMS) and multimedia message...

  • Report How Online Video Will Challenge DVRs' Role

    Advertisers Must Now Prepare For A Multiplatform Video Ecosystem
    October 30, 2013 | Jim Nail

    Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get...

  • Report Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans
    July 8, 2014 | Samantha Merlivat

    ...engagement to design interactions that positively engage with consumers while achieving their marketing objectives. Read this report to learn about the different ways to engage...

  • Report The Future Of The Social Web

    Portable IDs Catalyze A Power Shift To Consumers
    April 27, 2009 | Jeremiah K. Owyang

    ...soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation,...

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    ...other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.

  • Report The Future Of Online Secondary Ticketing

    A Forecast Of US Online Secondary Ticket Sales, 2007 To 2012
    February 6, 2008 | Sucharita Kodali

    ...the $22 billion in primary ticket sales already transacted by the US live music and sporting event industries. What is driving this...

  • Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    ...going forward, providers need a designated prosumer product strategist who can mix product offerings, feature sets, and marketing messaging from the consumer and business worlds.

  • Report How Travel eBusiness Can Better Serve The Small Leisure Group Segment

    March 7, 2008 | Henry H. Harteveldt, Elizabeth Stark

    ...must rethink their current group travel approach, incorporate group planning functionality into their sites' purchasing path, and increase collaboration with revenue management and marketing...

  • Report The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement
    October 2, 2014 | Kate Leggett

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    ...in the US on whom TV product strategists should focus their device, marketing, and content strategies. Even with that focus, sales of 3D TVs in...

  • Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    July 28, 2009 | Thomas Husson

    ...they haven't yet been given any reasons to change their behavior via marketing efforts focused on the benefits of contactless payments. However, NFC is much...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Jessee

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • Report Reaching Young Consumers With Social Media

    How To Create Relevant Campaigns For Young Online Europeans
    April 24, 2008 | Rebecca Jennings

    With 86% of young online Europeans engaged in social media, interactive marketers can't ignore these tools as a means of engagement. However, given that these users say they don't use networks to...

  • Report Mobile Technographics®: Australian Online Shoppers

    Choosing The Right Approach For Your Target Consumers
    November 30, 2011 | Steven Noble

    Mobile commerce is growing in Australia at a rapid pace. To shape sensible strategies, Australian eBusiness professionals must understand the behavior of their customers. For example, they should...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

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