Forrester

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• Report The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015

  Choose From Solutions For Presenting Live Or Publishing Video On Demand To Internal Or External Audiences

  February 3, 2015 | Philipp Karcher

  ...where they stand in relation to each other to help organizations select the right video publishing or presentation solution for marketing, corporate communications, and training.

• Report Social Livestreaming Success Requires A Video Strategy

  Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan

  June 29, 2017 | Jessica Liu

  ...of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness...

• Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

  RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections

  February 24, 2017 | Andre Kindness, Michele Pelino

  The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

• Report The Gross Rating Point Gets An Extreme Makeover

  Big Data Will Power More Precision And Control In Audience Measurement And Media Buys

  October 15, 2014 | Jim Nail

  ...setting up a battle to become the new standard in audience measurement. Marketing leaders should read this report to understand the shortcomings of today's TV...

• Report TV's Death Is Widely Exaggerated

  Content Trumps Distribution In TV's Future

  February 9, 2015 | James L. McQuivey

  If you believe everything you read, TV is about to die — slowly or quickly, depending on whom you listen to, but its days are numbered. We've been around the block a few times at Forrester, and we...

• Report Video Strategy For The Post-Digital Age

  Stop Making Videos That Interrupt And Irritate Customers; Start Making Videos That Interest And Intrigue Them

  September 2, 2016 | Ryan Skinner

  Marketers bring a tainted legacy of interruptive TV ads when they approach digital video. It's no wonder preroll branded videos are the leading reason why customers activate ad blockers. Marketers...

• Report Brief: Amazon's Digital Subscriptions Are A Sign Of Things To Come

  October 30, 2014 | James L. McQuivey

  Pay attention to digital subscriptions; the future of digital relationships will be full of them. Digital platforms like Amazon and Microsoft lead in defining this ultimate form of digital...