2 results for "marketing and live events" in Everything
 

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  • Report Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality

    Marketing Performance Management (MPM) Is The Continuous Optimization Of Marketing's Contribution To Revenue
    October 18, 2016 | Allison Snow

    ...business-to-business (B2B) marketers responsible for forward-looking planning. But the backward-looking nature of marketing measurement techniques and philosophies hinder B2B marketers. Enter...

  • Report Vendor Landscape: Citizen Engagement Platforms

    Citizen Engagement Platforms Improve Outreach And Service Delivery
    October 5, 2015 | Jennifer Belissent, Ph.D.

    Government decision-makers are increasingly being held accountable for programs and their budgets. As a result, they want to be sure that these programs meet the needs and expectations of their...