84 results for "marketing and live events" in Reports
 
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  • Report The CMO's Guide To Emotion

    Prepare Your Brand To Act On The New Science Of Emotion
    August 14, 2017 | James L. McQuivey

    Everybody knows emotion is important, marketers most of all. But most people's understanding of emotion is woefully outdated and inadequate. Consequently, most marketers use emotion as a blunt...

  • Report Join The Conversation To Build Customer Relationships

    Turn Voice And Language Innovation Into A Conversational Strategy
    October 15, 2018 | Thomas Husson

    ...leveraging real-time messaging and conversational platforms. This report helps CMOs put conversational marketing strategies in place by creating persistent customer relationships across channels...

  • Report Metrics That Matter For B2B Marketers

    Focus On Measuring Business Outcomes, Not Program Outputs
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results....

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    ...report outlines industry trends to help customer insights (CI) pros understand how and when they can use analytics at sporting events to improve fan engagement.

  • Report Assess Your Digital Risk Protection Maturity

    Use Forrester's Assessment To Structure How You Monitor And Mitigate Digital Risks That Expose Your Brand, Business, And People
    November 3, 2017 | Nick Hayes

    How well do you protect your external digital assets and thwart malicious lookalikes and activity? Most companies underestimate their digital risk exposure and lack monitoring and mitigation...

  • Report Develop Actionable Business-Centric Identity And Access Management Metrics

    Performance Management: The Identity And Access Management Playbook
    July 27, 2018 | Andras Cser, Merritt Maxim

    Year in and year out, many security and risk (S&R) professionals struggle to sustain identity and access management (IAM) as a top business technology priority. S&R pros who succeed at nurturing...

  • Report Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience

    Consumers want convenience and choice — not conversational interfaces. However, fear of being left behind still impels digital business leaders to build them. And even more than half of those that...

  • Report Bring Brand To Life With Customer Journeys

    Your Brand Promise Is Empty Unless Brand-Infused Customer Journeys Make It A Reality

    To differentiate, companies must create resonance between brand and customer experience (CX) at every step of customers' journeys — but often don't. The result: brand promises that remain...

  • Report Disrupting Finance: Digital Insurers

    Digital Insurance Startups Aim To Offer A Better Customer Experience
    January 31, 2018 | Oliwia Berdak

    The past few years have seen the emergence of a growing number of digital insurance startups like BIMA, Cuvva, Lemonade, Oscar, Slice, and Trōv, which use digital technologies to simplify the...

  • Report Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook
    January 10, 2018 | Boris Evelson, Martha Bennett

    This report guides application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives through the maze of BI business case categories and typical BI ROI...

  • Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • Report The State Of Facial Recognition For Authentication And Verification

    Facial Recognition Expedites Critical Identity Processes For Consumers And Employees
    June 11, 2018 | Andras Cser, Alexander Spiliotes, Merritt Maxim

    ...to authentication, identity verification, and fraud management. Security and risk (S&R) and marketing pros should assess it for boosting their security and customer experience (CX)...

  • Report All Brands Need A Full-Fledged Digital Commerce Strategy

    The Fundamentals Of A Digital Commerce Strategy For Brands

    Consumer-facing brands have enormous opportunities to grow sales through digital commerce channels, but they also face substantial risks. Some digital channels, like direct-to-consumer sales, can...

  • Report Blockchain Technology: A CIO's Guide To The Six Most Common Myths

    Understand What's Hype And What's Reality In This Emerging Technology
    February 7, 2018 | Martha Bennett

    Blockchain technology continues to make the headlines, and understandably so: It's a technology concept that allows us to design new business and trust models. But it won't be possible to design,...

  • Report Cut Through The Hype To Assess Your Need For 5G-Enabled IoT Use Cases

    How To Gauge The Readiness Of 5G And Its Impact On Your IoT Network Strategy
    May 16, 2019 | Michele Pelino, Andre Kindness

    The hype around 5G is at fever pitch, with network operators and device and equipment manufacturers making near-daily announcements regarding new deployment initiatives or highlighting potential 5G...

  • Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

    Forrester's Landscape Overview Of 21 AR, VR, And MR Providers
    January 23, 2019 | Carlton A. Doty, Annika Gunderson

    Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...

  • Report Notifications: Build Your Best Practices

    A Step-By-Step Guide To Notification Excellence
    September 28, 2018 | Julie A. Ask

    Digital business professionals can learn how to master notifications in part by benchmarking competitors and other leaders. A pure "monkey see, monkey do" philosophy will fall short. Digital...

  • Report The Forrester Wave™: Experience Optimization Platforms, Q2 2018

    Continuous Improvement: The Digital Intelligence Playbook
    June 20, 2018 | James McCormick, Emily Miller

    In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS,...

  • Report The Forrester Wave™: Cloud-Based Dynamic Case Management, Q1 2018

    The 11 Providers That Matter Most And How They Stack Up
    March 8, 2018 | Craig Le Clair

    In our 23-criteria evaluation of cloud-based dynamic case management (DCM) providers, we identified the 11 most significant ones — AINS, Appian, bpm'online, DST Systems, Eccentex, Hyland, IBM,...

  • Report The Forrester Wave™: Customer Journey Analytics Orchestration Platforms, Q3 2017

    Kitewheel, Thunderhead, NICE, And Teradata Lead In An Emerging Field Of Vendors
    September 14, 2017 | Joana van den Brink-Quintanilha, Alex Causey

    In our 27-criteria evaluation of customer journey analytics orchestration platform providers, we identified the 10 most significant ones — Adobe, ClickFox, ENGAGEcx, Kitewheel, NICE, Pointillist,...

  • Report Avoid Corporate Scandal Caused By The Surveillance Economy

    A Guide For CISOs To Stop Unethical Surveillance Tactics Before They Start
    April 12, 2019 | Jeff Pollard, Claire O'Malley

    Welcome to the era of widespread personal surveillance. Organizations have joined the government in collecting, analyzing, and storing oceans of personal data. The private sector is fully engaged...

  • Report GRC Vision, 2019 To 2024

    Vision: The Governance, Risk, And Compliance Playbook
    January 25, 2019 | Renee Murphy, Christopher McClean

    Risk management professionals are used to helping steer their organizations through uncertainty, and as fast as business and technology are advancing, they should be looking five years into the...

  • Report How To Build The Right Portfolio Of Customer Success Services

    Customer Success Management Requires More Than Just A Handful Of Dedicated Success Managers
    January 4, 2019 | TJ Keitt

    Customer success management (CSM) keeps clients of B2B businesses on the path to renewal. Customer success managers are the clients' guides in this process, but they are merely one component in the...

  • Report Your New CX Mandate: Be The Engine Of Growth

    Lessons Learned At Forrester's CX Singapore 2018 Summit
    October 31, 2018 | Frederic Giron

    Ease and effectiveness are now table stakes for customer experiences (CX). Companies must design experiences that evoke positive emotions to deepen customer loyalty and differentiate their brand....

  • Report Proactively Protect Customers From Fraud, Cybercrime, And Privacy Abuses

    Intermediate Level: Technology Practices For Cybersecurity And Privacy

    CIOs and technology leaders in the intermediate phase of the journey to cybersecurity and privacy maturity must ensure that security travels with the data and position data security and privacy as...

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