6 results for "marketing and live events" in Reports
 

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  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    ...other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.

  • Report The Future Of Online Secondary Ticketing

    A Forecast Of US Online Secondary Ticket Sales, 2007 To 2012
    February 6, 2008 | Sucharita Kodali

    ...the $22 billion in primary ticket sales already transacted by the US live music and sporting event industries. What is driving this...

  • Report Using Digital Channels To Create Breakthrough Multichannel Relationships

    How eBusiness Executives Can Adapt To Changing Consumer Behavior
    February 5, 2010 | Henry H. Harteveldt

    Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods —...

  • Report What Consumers Want From Magazine Web Sites

    January 21, 2009 | Sarah Rotman Epps

    Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content...

  • Report How Social Media Disrupts Online Classifieds

    Employment Classifieds Illustrate The Industry's New Paradigm
    November 3, 2008 | Sarah Rotman Epps

    Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews,...

  • Report What US Online Consumers Want From News Web Sites

    October 23, 2008 | Sarah Rotman Epps, Elizabeth Stark

    Local and national TV stations, newspapers, and radio stations still have core audiences for local and national news, sports, and entertainment, but they've failed to fully transport those...

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