12 results for "marketing and live events" in Reports
 

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  • Report How Destination Marketing Web Sites Can Use Social Computing To Engage Travelers

    A Social Computing Road Map For DMOs And CVBs
    March 18, 2008 | Sarah Rotman Epps

    Social Computing should play a central role in destination marketing organization (DMO) and convention and visitors bureau (CVB) Web sites. Why? Two-thirds of the 19...

  • Report Location-Based Commerce: An Evolution In Mobile Shopping

    February 15, 2011 | Peter Sheldon

    ...immersive multichannel experience for in-store shoppers. Retailers have experimented with various mobile marketing technologies including short message service (SMS) and multimedia message...

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    ...other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.

  • Report The Future Of Online Secondary Ticketing

    A Forecast Of US Online Secondary Ticket Sales, 2007 To 2012
    February 6, 2008 | Sucharita Kodali

    ...the $22 billion in primary ticket sales already transacted by the US live music and sporting event industries. What is driving this...

  • Report The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement
    October 2, 2014 | Kate Leggett

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

  • Report Next-Generation Digital Financial Services

    Make It Simple, Ubiquitous, Personal, Empowering, And Reassuring
    March 11, 2011 | Alexander Hesse

    Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms' websites seem increasingly outdated. While most eBusiness executives want...

  • Report Using Digital Channels To Create Breakthrough Multichannel Relationships

    How eBusiness Executives Can Adapt To Changing Consumer Behavior
    February 5, 2010 | Henry H. Harteveldt

    Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods —...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie A. Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

  • Report How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers
    November 29, 2010 | Ellen Carney

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing...

  • Report What Consumers Want From Magazine Web Sites

    January 21, 2009 | Sarah Rotman Epps

    Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content...

  • Report How Social Media Disrupts Online Classifieds

    Employment Classifieds Illustrate The Industry's New Paradigm
    November 3, 2008 | Sarah Rotman Epps

    Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews,...

  • Report What US Online Consumers Want From News Web Sites

    October 23, 2008 | Sarah Rotman Epps, Elizabeth Stark

    Local and national TV stations, newspapers, and radio stations still have core audiences for local and national news, sports, and entertainment, but they've failed to fully transport those...

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