16 results for "marketing and live events" in Reports
 

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  • Report Case Study: American Express OPEN Capitalizes On Small Businesses' Craving For Community

    OPEN Forum, A Branded Website, Grew Out Of Offline Networking Events
    March 11, 2011 | Brad Strothkamp, Peter Wannemacher

    ...SVP at American Express OPEN, about the lessons learned from offline networking events and efforts to extend the community online via OPEN Forum. eBusiness professionals...

  • Report 2016 Global Mobile Banking Functionality Benchmark

    Digital banking strategy executives are under pressure to differentiate by offering mobile banking services that exceed customers' needs and expectations. To help digital banking teams better...

  • Report 2014 Canadian Bank Digital Sales Benchmark

    RBC Leads With Strong Account Comparison Tools And Online Account Opening Features
    November 25, 2014 | Peter Wannemacher, Rachel Roizen

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites and mobile sales efforts of the five largest retail banks in Canada. This benchmark covers 36 criteria...

  • Report Case Study: MassMutual Helps Gen Yers See Into Their Futures

    Edutainment Succeeds In Engaging Twentysomethings Through Digital Tools
    July 27, 2011 | Ellen Carney

    The Retirement Services Division at Massachusetts Mutual Financial Group (MassMutual) provides retirement savings programs through employers across the US. An important segment that will consume...

  • Report Trends 2016: North American Digital Insurance

    The Age Of The Customer Expands The Scope Of Digital Influence In 2016
    April 13, 2016 | Ellen Carney

    US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors...

  • Report 2014 US Bank Digital Sales Benchmark

    Bank Of America Tops Our Review Of US Banks' Sales Functionality
    November 25, 2014 | Peter Wannemacher, Rachel Roizen

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. This benchmark covers 36 criteria across four categories...

  • Report Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

    Ten Areas Of Focus For The Next 12 Months
    March 17, 2011 | Brad Strothkamp

    Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...

  • Report Next-Generation Digital Financial Services

    Make It Simple, Ubiquitous, Personal, Empowering, And Reassuring
    March 11, 2011 | Alexander Hesse

    Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms' websites seem increasingly outdated. While most eBusiness executives want...

  • Report Making Online Insurance Cross-Sell Initiatives Work

    Nine Tactics To Maximize Insurance Cross-Selling Performance
    October 20, 2011 | Ellen Carney

    Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet...

  • Report Industry Essential: The US Insurance Market, 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors
    March 24, 2011 | Ellen Carney

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

  • Report Trends 2017: North American Digital Banking

    Digital Executives Need Stronger Foundations To Create New Customer Value
    July 24, 2017 | Alyson Clarke

    Slow economic growth, low interest margins, regulatory uncertainty, increased competition, and changing consumer needs are challenging the retail banking industry in North America. Differentiated...

  • Report Five Payment Trends North American eBusiness Professionals Should Watch: 2016 To 2018

    April 13, 2016 | Brendan Miller

    Consumers are tapping digital touchpoints to shop, and they increasingly rely on mobile devices online and in-store. In turn, retailers are shifting their attention to deliver more value to...

  • Report Hot Banking Tech Companies To Watch In 2010

    December 23, 2009 | Ellen Carney

    The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the rising...

  • Report 2016 US Bank Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Continue To Lead The Pack
    December 9, 2016 | Alyson Clarke

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. As they did last year, Bank of America and Wells Fargo lead...

  • Report 2016 Canadian Bank Digital Sales Functionality Benchmark

    Scotiabank Takes The Top Spot
    November 21, 2016 | Alyson Clarke

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada. While all of the banks are meeting checking account...

  • Report How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers
    November 29, 2010 | Ellen Carney

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing...