14 results for "marketing and live events" in Reports
 

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  • Report 2015 To 2016 Tech Market Outlook For Leading Asia Pacific Countries

    China, India, And ASEAN Have The Fastest Growth, But The BT Agenda Is Most Important In Australia And South Korea

    ...provides the foundation for running globally competitive firms, Forrester also sees firms in these countries invest in BT to improve sales, marketing, and customer service.

  • Report The Evolution Of Cloud Computing Markets

    July 6, 2010 | Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke

    ...at the moment, most customers are suffering from cloud confusion as vendor marketing stretches the term "cloud" across a wide variety of capabilities and, worse,...

  • Report Market Momentum: Compute-As-A-Service, 2008 And 2009

    A Look At Announcements Of Leading Compute-As-A-Service Providers
    December 28, 2009 | Frank E. Gillett

    ...small providers are trying to establish brand credibility. Vendor strategists doing strategic marketing for compute-as-a-service need to be judicious about what announcements to release,...

  • Report Top 15 Trends S&R Pros Should Watch: 2014

    April 18, 2014 | Andras Cser, Andrew Rose, Chris Sherman

    Each year, analysts from across Forrester's security and risk research team draw insight from our hundreds of enterprise questions, vendor briefings, and consultations; the 25-plus research...

  • Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • Report Hardware Tech Marketers Bank On The Small Financial Services Market

    May 6, 2009 | Ellen Carney

    Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

  • Report Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business
    May 8, 2014 | Stefan Ried, Ph.D., Michael Barnes, Jeffrey S. Hammond

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

  • Report Four Giants Compete For Your Cloud Email Business

    Microsoft And Google Lead; IBM's In The Hunt; Cisco's Just Starting Out
    August 13, 2010 | Ted Schadler

    Google jumped into the enterprise email market in 2007 with a $50 annual subscription to its cloud email service and turned the market upside down. Microsoft quickly re-evaluated and repriced its...

  • Report How Secure Is Your Cloud?

    A Close Look At Cloud Computing Security Issues
    May 8, 2009 | Chenxi Wang

    Amid a downturn economy, organizations increasingly look to cloud computing to improve operational efficiency, reduce headcounts, and help with the bottom line. But security and privacy concerns...

  • Report Predictions 2016: The Cloud Accelerates

    Eleven Key Developments For Cloud And What I&O Pros Should Do About Them

    After reaching mainstream acceptance in 2015, cloud will shift into the next gear in 2016. This next stage will focus on expanding cloud use cases and infrastructure and operations (I&O)...

  • Report Market Overview: Secure File Sharing And Collaboration

    Key Questions For S&R To Ask When Creating A Short List
    May 5, 2014 | Heidi Shey

    User-driven, person-to-person secure file sharing and collaboration is a hot space today with vendors of all shapes and stripes offering solutions to enable these capabilities. These solutions not...

  • Report Pioneer Vendors: Personal Cloud

    Unified Interfaces For Personal Cloud Services
    March 5, 2014 | Michael Yamnitsky, Frank E. Gillett

    Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better...

  • Report Smart Computing Connects CIOs With The Business

    Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems
    March 28, 2012 | Andrew Bartels

    It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

  • Report Cloud Storage Comes Down To Earth

    Cloud Storage Is Ready Today, But Only For Three Limited Use Cases
    August 5, 2010 | Andrew Reichman

    Few advances in storage have been hyped as much as "cloud storage." Every vendor in the space is painting its products and message with a cloud veneer. But for all this hype, there is little...