4 results for "marketing and live events" in
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Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017
...that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer experience. It's time to drop that legacy...
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Report Develop Actionable Business-Centric Identity And Access Management Metrics
Performance Management: The Identity And Access Management Playbook
Year in and year out, many security and risk (S&R) professionals struggle to sustain identity and access management (IAM) as a top business technology priority. S&R pros who succeed at nurturing...
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Report Consumers Want Convenience, Not Conversations
Conversational Interfaces Struggle To Deliver Contextual Convenience
Consumers want convenience and choice — not conversational interfaces. However, fear of being left behind still impels digital business leaders to build them. And even more than half of those that...
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Report Unlock The Hidden Value Of Chatbots For Your Customer Service Strategy
Go Beyond Just Cost Reduction
Chatbots have strong appeal as firms bring mass personalization to customers. Cost savings are the best-known benefit, but less-well-known benefits include insights from unstructured data, cost...