49 results for "marketing and live events" in Reports
 

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  • Report Reach Real Global B2B Tech Audiences With Virtual Events

    New Tools And Best Practices For B2B Marketing Beyond Borders
    October 6, 2009 | Jennifer Belissent, Ph.D.

    ...reach wider audiences through traditional marketing activities problematic. On the other...their audiences virtually through virtual events. Virtual events are not the...

  • Report How Destination Marketing Web Sites Can Use Social Computing To Engage Travelers

    A Social Computing Road Map For DMOs And CVBs
    March 18, 2008 | Sarah Rotman Epps

    Social Computing should play a central role in destination marketing organization (DMO) and convention and visitors bureau (CVB) Web sites. Why? Two-thirds of the 19...

  • Report Use Field Marketing To Align Marketing Content With International Customer Needs

    Tech Vendors That Sell Globally Tend To Market And Localize Centrally
    March 22, 2012 | Peter O'Neill

    Tech marketing executives are struggling to strike a balance between the control they need to communicate a consistent brand promise and deliver a consistent brand...

  • Report Case Study: American Express OPEN Capitalizes On Small Businesses' Craving For Community

    OPEN Forum, A Branded Website, Grew Out Of Offline Networking Events
    March 11, 2011 | Brad Strothkamp, Peter Wannemacher

    ...SVP at American Express OPEN, about the lessons learned from offline networking events and efforts to extend the community online via OPEN Forum. eBusiness professionals...

  • Report Location-Based Commerce: An Evolution In Mobile Shopping

    February 15, 2011 | Peter Sheldon

    ...immersive multichannel experience for in-store shoppers. Retailers have experimented with various mobile marketing technologies including short message service (SMS) and multimedia message...

  • Report 2014 Canadian Bank Digital Sales Benchmark

    RBC Leads With Strong Account Comparison Tools And Online Account Opening Features
    November 25, 2014 | Peter Wannemacher, Rachel Roizen

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites and mobile sales efforts of the five largest retail banks in Canada. This benchmark covers 36 criteria...

  • Report Case Study: MassMutual Helps Gen Yers See Into Their Futures

    Edutainment Succeeds In Engaging Twentysomethings Through Digital Tools
    July 27, 2011 | Ellen Carney

    The Retirement Services Division at Massachusetts Mutual Financial Group (MassMutual) provides retirement savings programs through employers across the US. An important segment that will consume...

  • Report The Power Of Predictions

    Case Studies In CRM Next Best Action
    June 22, 2011 | James G. Kobielus

    ...other statistics-based models to realize return on investment (ROI) across CRM roles — including sales, marketing, and customer service — and customer-facing channels.

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    ...other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.

  • Report The Future Of Online Secondary Ticketing

    A Forecast Of US Online Secondary Ticket Sales, 2007 To 2012
    February 6, 2008 | Sucharita Kodali

    ...the $22 billion in primary ticket sales already transacted by the US live music and sporting event industries. What is driving this...

  • Report The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement
    October 2, 2014 | Kate Leggett

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report Trends 2016: North American Digital Insurance

    The Age Of The Customer Expands The Scope Of Digital Influence In 2016
    April 13, 2016 | Ellen Carney

    US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors...

  • Report Industry Essential: The US Retail Banking Market

    May 19, 2008 | Ellen Carney

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people....

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report How To Differentiate With Excellent Mobile Customer Service

    November 11, 2016 | Ian Jacobs, Laura Naparstek

    Mobile is the next battleground to win, serve, and retain customers. Too many companies, however, fail to meet customer expectations for service on mobile devices. This report outlines the key...

  • Report 2014 US Bank Digital Sales Benchmark

    Bank Of America Tops Our Review Of US Banks' Sales Functionality
    November 25, 2014 | Peter Wannemacher, Rachel Roizen

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. This benchmark covers 36 criteria across four categories...

  • Report Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

    Ten Areas Of Focus For The Next 12 Months
    March 17, 2011 | Brad Strothkamp

    Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...

  • Report Next-Generation Digital Financial Services

    Make It Simple, Ubiquitous, Personal, Empowering, And Reassuring
    March 11, 2011 | Alexander Hesse

    Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms' websites seem increasingly outdated. While most eBusiness executives want...

  • Report The Opportunities And Challenges Of Mobile Research

    Mobile Research Adds "Anytime, Anywhere" To The Research Mix
    July 20, 2009 | Reineke Reitsma

    Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

  • Report Social Loyalty

    How To Find, Create, And Nurture Brand Advocates
    June 25, 2008 | Lisa Bradner

    Marketers need engagement to create long-lasting brand relationships, but how should they try to create these — and with whom? Traditionally, loyalty programs have provided transactional...

  • Report The Kids Are Overrated: Don't Worry About The Millennials

    Why eBusiness Pros Risk Missing A Bigger Prize
    June 1, 2015 | Sucharita Kodali

    It is human nature to be fascinated by youth. History has the exploits of Ponce de Leon and his search for the fountain of youth dating back to the 16th century. Even today, retailers are obsessed...

  • Report Making Online Insurance Cross-Sell Initiatives Work

    Nine Tactics To Maximize Insurance Cross-Selling Performance
    October 20, 2011 | Ellen Carney

    Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet...

  • Report Using Digital Channels To Create Breakthrough Multichannel Relationships

    How eBusiness Executives Can Adapt To Changing Consumer Behavior
    February 5, 2010 | Henry H. Harteveldt

    Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods —...

  • Report Best Practices: Implementing Online Chat

    March 9, 2009 | Chip Gliedman

    As companies move to improve their online customer experience, many more are using text-based chat to better engage visitors to their site. But the customer service organization, in conjunction...