6 results for "marketing and live events" in Reports
 

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  • Product Management

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  • Report The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders
    May 4, 2012 | John McCarthy, Charles Green

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS...

  • Report Use Social Computing To Build Differentiated Product Development Processes

    June 14, 2010 | Roy C. Wildeman

    In recent years, leading product development organizations have proven the value of greater cross-functional collaboration to harness contributions from across the business and bring great products...

  • Report CIOs: Use Your BT Agenda To Support eBusiness Strategy

    November 23, 2015 | Peter Burris

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer...

  • Report How To Foster Software Innovation To Exploit The Economic Recovery

    Best Practices In Software Innovation From Leading Software Developers
    January 29, 2010 | Mike Gilpin

    Software innovation plays an increasingly vital role in enterprise success as a key part of more and more products and services, whether on the Web, a phone, a desktop PC, a car, or in your home....

  • Report Hot Companies To Watch: Q3 Update

    Profiles of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy
    September 10, 2008 | Christopher Andrews

    In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our technology strategist clients as...

  • Report The Screening Of Global Business

    The Business Digitization Voyage Evolves In Three Phases
    June 16, 2008 | Henry Dewing

    Today, progressive firms are introducing video and other types of digital media like audio, podcasts, and digital pictures to improve business processes and collaboration. However, most firms are...

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