52 results for "marketing and live events" in Reports

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  • Report Microsoft Dynamics Gets Renewed Focus

    New Management Team Moves On From Project Green
    April 1, 2008 | R "Ray" Wang, Paul D. Hamerman

    A combination of high-profile departures and slowing growth at the Microsoft Business Solutions (MBS) division over the past two years brought into question whether the Redmond, Wash., giant was...

  • Report The Real Business Of Virtual Worlds

    Firms Creating New Virtual Worlds Must Balance Real Revenues With High Risks
    March 23, 2007 | Paul Jackson

    Second Life has brought discussions about virtual worlds out of the geeks' basement and into the harsh light of business life. Revenues from successful virtual world services can be substantial,...

  • Report CIOs: Use Your BT Agenda To Support eBusiness Strategy

    November 23, 2015 | Peter Burris

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer...

  • Report Leveraging Emerging Technology To Up The Ante On Customer Engagement

    Responding To Rising Customer Expectations Requires New Approaches
    March 28, 2012 | Sanchit Gogia

    Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report Mobile World Congress 2011: Going Beyond Mobile

    Internet Innovation Is Incubating In The Mobile Crucible
    March 15, 2011 | Thomas Husson, Ian Fogg

    The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future...

  • Report Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

    An Empowered Report
    February 9, 2011 | Doug Williams

    Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated from the...

  • Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    February 2, 2011 | Jennifer Belissent, Ph.D.

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

  • Report Build A Digital Relationship With Your Customer

    Why The Most Solid Thing In Your Product Strategy Is Virtual
    December 7, 2010 | James L. McQuivey

    All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

  • Report Case Study: How Orange Business Services Is Building A New Machine-To-Machine Market

    March 23, 2010 | Mike Cansfield

    As the prospective growth in the number of people connected to communication networks slows, person-to-person (P2P) communication markets, such as voice, email, IM, and text, mature. So,...

  • Report How To Foster Software Innovation To Exploit The Economic Recovery

    Best Practices In Software Innovation From Leading Software Developers
    January 29, 2010 | Mike Gilpin

    Software innovation plays an increasingly vital role in enterprise success as a key part of more and more products and services, whether on the Web, a phone, a desktop PC, a car, or in your home....

  • Report Hot Banking Tech Companies To Watch In 2010

    December 23, 2009 | Ellen Carney

    The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the rising...

  • Report Case Study: How AT&T Is Helping The Williams F1 Racing Team Become More Competitive

    September 22, 2009 | Mike Cansfield

    AT&T is the title sponsor and exclusive telecommunications services provider of the Williams Formula One (F1) motor racing team. Like any other business, F1 is a relentlessly competitive...

  • Report The Future Of Music On Cell Phones

    August 17, 2009 | Sonal Gandhi

    Uptake of music on phones in the US has been lackluster so far. Part of the reason is that mobile and music providers have focused on their business models first and the user experience second....

  • Report How Mobile Handsets Will Deliver 24x7 Social Computing

    Building The Dominant Device For Media Creation
    August 6, 2009 | Ian Fogg

    On mobile phones, people's work and personal lives collide 24x7. Mobile phones are ever-present, 24x7, whatever the situation. Therefore, they're the ideal devices to share social content or catch...

  • Report Hot Companies To Watch: Q3 Update

    Profiles of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy
    September 10, 2008 | Christopher Andrews

    In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our technology strategist clients as...

  • Report The Screening Of Global Business

    The Business Digitization Voyage Evolves In Three Phases
    June 16, 2008 | Henry Dewing

    Today, progressive firms are introducing video and other types of digital media like audio, podcasts, and digital pictures to improve business processes and collaboration. However, most firms are...

  • Report Communications-Enabled Business Processes

    Innovative Uses Of Communications To Improve Business Efficiency
    September 18, 2007 | Henry Dewing

    People are more successful when they are better connected to the processes and applications on which their businesses operate. Business leaders today are challenged to seamlessly connect...

  • Report Mobile Internet Pricing Strategies Mature

    Flat-Rate Data Tariffs Will Boost Mobile Internet Adoption
    July 12, 2007 | Niek Van Veen

    Vodafone is the latest in a series of European mobile operators to launch a flat-rate mobile Internet tariff. Forrester believes that flat-rate pricing for the mobile Internet will boost usage...

  • Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    ...organizations undergo digital transformations, they often focus on IT processes, sales, and marketing before product development. However, this report will explain to CIOs and chief...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    ...cases and applications beyond traditional premium video content. Gaming, user-generated video, and the promotion of live "events" (including plays and concerts as...

  • Report "Project Natal" Drives User Interfaces For All

    Microsoft Announces A Controller-Less Game Console Interface
    June 5, 2009 | Paul Jackson

    Microsoft's announcement of Project Natal this week at its Xbox media event, prior to the start of E3, demonstrates the early efforts that the Redmond...

  • Report Google Wallet Is Not About Mobile Payments

    May 27, 2011 | Thomas Husson, Charles S. Golvin

    Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

  • Report Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

    Use SPARC To Create Digital Content Experiences That Users Will Pay For
    February 17, 2011 | Nick Thomas

    Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content,...

  • Report Disruptive Trends 2011

    Product Innovation At Market Leaders Must Leverage Disruptive Strategies
    January 10, 2011 | Ian Fogg

    The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...