2 results for "marketing and live events" in Reports
 

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  • Report Drivers Of B2B Marketing Organizational Design

    How B2B CMOs Can Determine When To Put Resources Closer To Customers
    February 6, 2012 | Jeff Ernst

    When thinking about how to organize their marketing departments, business-to-business (B2B) CMOs face constant tension regarding the decision to put marketing resources closer to the...

  • Report The 10 Most Innovative Partner Co-Marketing Tactics

    Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through
    March 4, 2013 | Jonathan Silber

    B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of...

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