3 results for "marketing and live events" in Reports
 

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  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    ...in the US on whom TV product strategists should focus their device, marketing, and content strategies. Even with that focus, sales of 3D TVs in...

  • Report Build A Digital Relationship With Your Customer

    Why The Most Solid Thing In Your Product Strategy Is Virtual
    December 7, 2010 | James L. McQuivey

    All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

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