10 results for "marketing and live events" in Reports
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Go-To-Market Strategies

Search Results

  • Report Drivers Of B2B Marketing Organizational Design

    How B2B CMOs Can Determine When To Put Resources Closer To Customers
    February 6, 2012 | Jeff Ernst

    When thinking about how to organize their marketing departments, business-to-business (B2B) CMOs face constant tension regarding the decision to put marketing resources closer to the...

  • Report The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders
    May 4, 2012 | John McCarthy, Charles Green

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS...

  • Report Market Momentum: Compute-As-A-Service, 2008 And 2009

    A Look At Announcements Of Leading Compute-As-A-Service Providers
    December 28, 2009 | Frank E. Gillett

    ...small providers are trying to establish brand credibility. Vendor strategists doing strategic marketing for compute-as-a-service need to be judicious about what announcements to release,...

  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    ...in the US on whom TV product strategists should focus their device, marketing, and content strategies. Even with that focus, sales of 3D TVs in...

  • Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    July 28, 2009 | Thomas Husson

    ...they haven't yet been given any reasons to change their behavior via marketing efforts focused on the benefits of contactless payments. However, NFC is much...

  • Report Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone
    September 1, 2010 | J. P. Gownder

    Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

  • Report Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

    An Empowered Report
    February 9, 2011 | Doug Williams

    Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated from the...

  • Report How Mobile Handsets Will Deliver 24x7 Social Computing

    Building The Dominant Device For Media Creation
    August 6, 2009 | Ian Fogg

    On mobile phones, people's work and personal lives collide 24x7. Mobile phones are ever-present, 24x7, whatever the situation. Therefore, they're the ideal devices to share social content or catch...

  • Report "Project Natal" Drives User Interfaces For All

    Microsoft Announces A Controller-Less Game Console Interface
    June 5, 2009 | Paul Jackson

    Microsoft's announcement of Project Natal this week at its Xbox media event, prior to the start of E3, demonstrates the early efforts that the Redmond...

  • Report Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

    Use SPARC To Create Digital Content Experiences That Users Will Pay For
    February 17, 2011 | Nick Thomas

    Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content,...

Content Type

Apply

Filters

Primary Role

Methodology

Region