7 results for "marketing and live events" in Reports
 

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  • Report The Evolution Of Cloud Computing Markets

    July 6, 2010 | Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke

    ...at the moment, most customers are suffering from cloud confusion as vendor marketing stretches the term "cloud" across a wide variety of capabilities and, worse,...

  • Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

  • Report Brief: VMworld 2015 Reveals A Disruptor In Transition

    VMware Woos Cloud-Native Developers In Its Quest To Overcome Its Innovator's Dilemma

    VMware recently revealed the direction that it's heading at its annual VMworld conference. In 2013, VMware announced its pursuit of three complementary product strategies for the BT agenda: 1)...

  • Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    ...cases and applications beyond traditional premium video content. Gaming, user-generated video, and the promotion of live "events" (including plays and concerts as...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

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