83 results for "marketing and live events" in Reports

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  • Report Tell Your B2B Marketing Story With Online Video

    January 26, 2009 | Laura Ramos

    ...Forrester offers five approaches assured to transform video from humdrum nattering to compelling interaction that generates more qualified demand and makes marketing communication more authentic.

  • Report Best Practices: Leveraging Live Streaming And On-Demand Video In The Enterprise

    Communications, Training, And Collaboration Dominate Usage Scenarios
    January 27, 2012 | Philipp Karcher

    ...different stages of their video journey, offers several best practices for deploying live streaming and on-demand video effectively. Respondent best practices cite considerations for technology...

  • Report Online Retailing In Australia 2011: Marketing, Merchandising, And Customer Service

    September 28, 2011 | Steven Noble

    ...quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just prioritize search as online retailers do...

  • Report Best And Worst Of Social Network Marketing, 2008

    Forrester Applies Its Social Network Marketing Review Methodology To 16 Major Firms
    July 18, 2008 | Jeremiah K. Owyang

    Forrester applied its Social Network Marketing Review methodology to programs run by 16 firms in four industries: automotive, media, technology, and consumer products. Only the...

  • Report Marketing The Socially Responsible PC

    Dell And Microsoft Bolster Their Consumer Product Brands With (RED)
    February 21, 2008 | J. P. Gownder

    ...effort to combat HIV/AIDS in Africa. This type of social responsibility marketing appeals to a brand-loyal group of US consumers. Women, Gen X consumers,...

  • Report The Smart Home Finally Blossoms

    Connected Home Activities Will Challenge CIOs To Support Smart Products That Deepen Customer Engagement
    July 27, 2015 | Frank E. Gillett

    After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of...

  • Report Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans
    July 8, 2014 | Samantha Merlivat

    ...engagement to design interactions that positively engage with consumers while achieving their marketing objectives. Read this report to learn about the different ways to engage...

  • Report Adding Branded Content To The Mix

    December 1, 2009 | Mary Beth Kemp

    ...equal a successful branded content strategy. As with the rest of the marketing mix, branded content needs to be consistent with the broader marketing plan...

  • Report The Future Of The Social Web

    Portable IDs Catalyze A Power Shift To Consumers
    April 27, 2009 | Jeremiah K. Owyang

    ...soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation,...

  • Report Defending Local Entertainment Coverage

    Local Franchises Have Strategic Advantages Over National Competitors
    February 5, 2009 | Barry Parr

    Events and entertainment are a strategic business for local media properties...lead to new kinds of advertising, sponsorships, promotions, and marketing services.

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    ...other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.

  • Report The Fall 2011 TV Advertising Upfronts Preview The Convergence Of TV And Digital

    August 9, 2011 | Tracy Stokes

    The death knell of TV advertising's rule over the marketing landscape has often been rung as digital media's reach, effectiveness, and measurability have grown. But...

  • Report The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone
    January 15, 2009 | J. P. Gownder

    ...improved product strategies by creating resonance in both product designs and in marketing messages. Consumer product strategy professionals shouldn't blindly outsource segmentation projects to...

  • Report Sourcing Innovation From Crowds

    December 10, 2008 | Chris Townsend

    ...vendors: Honest-to-goodness customer education and business value supersede super-cool features and snazzy marketing tactics as winning market strategies. Rather than hyping it, vendors must...

  • Report Personal TV: The Reinvention Of Television

    Personal TV With Targeted Commercials Will Take The Waste Out Of TV Advertising
    August 25, 2008 | David Graves

    ...a decade, but given the impact of this system on media strategy and planning, marketing leaders should start today by joining one of the experiments.

  • Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    ...going forward, providers need a designated prosumer product strategist who can mix product offerings, feature sets, and marketing messaging from the consumer and business worlds.

  • Report Wearable Technology Show 2014

    Insights From The World's First Dedicated Wearables Show
    June 27, 2014 | Anthony Mullen

    ...SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable Technology Show held in London...

  • Report How To Test Emerging Technologies

    Developing A Process For Choosing And Testing New Media And Technologies
    February 22, 2011 | Sean Corcoran

    The Splinternet is creating hundreds of new marketing opportunities for interactive marketers. Yet even the biggest companies can be risk-averse and have a limited amount...

  • Report 3D TV Fails To Inspire Consumers In 2010

    Most People Are Happy To Wait To Upgrade To 3D TV
    August 6, 2010 | James L. McQuivey

    ...in the US on whom TV product strategists should focus their device, marketing, and content strategies. Even with that focus, sales of 3D TVs in...

  • Report Tapping The Entire Online Peer Influence Pyramid

    Marketers Must Leverage The Three Tiers Of Online Peer Influence
    February 26, 2010 | Augie Ray

    ...and all three have value (and pose risks) for your brand and marketing efforts. Elite Social Broadcasters have wide reach and offer an avenue for...

  • Report Mobile World Congress 2010: Smartphones Are The New Phones

    February 25, 2010 | Ian Fogg

    ...more than purely a mobile event. Three of the key smartphone...their adoption are vanishing. Long live the "smart phone": Smartphones will...

  • Report Social Media For Product Development

    September 29, 2009 | Paul Jackson

    While much has been written about the marketing potential of social media, we often overlook how firms are using the technology to help innovation and...

  • Report TechRadar™ For Content & Collaboration Professionals: Enterprise Video, Q1 2011

    Tools To Manage And Deliver Video Are Growing; Videoconferencing Makes A Comeback
    January 21, 2011 | Philipp Karcher

    Enterprises increasingly use video in a wide range of use cases, changing how they collaborate, issue communications, train their employees, and even talk to customers. But the transformational...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report Reaching Young Consumers With Social Media

    How To Create Relevant Campaigns For Young Online Europeans
    April 24, 2008 | Rebecca Jennings

    With 86% of young online Europeans engaged in social media, interactive marketers can't ignore these tools as a means of engagement. However, given that these users say they don't use networks to...

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