12 results for "marketing and live events" in Reports

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  • Report The Future Of Customer Data Management

    Live Or Die By Your Customer Data Management Strategy
    March 6, 2013 | Noel Yuhanna, Mike Gualtieri

    ...function of the business, including product research, design, and development; advertising and marketing management; sales; and customer experience. Companies have more data about their...

  • Report The Power Of Predictions

    Case Studies In CRM Next Best Action
    June 22, 2011 | James G. Kobielus

    ...other statistics-based models to realize return on investment (ROI) across CRM roles — including sales, marketing, and customer service — and customer-facing channels.

  • Report The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement
    October 2, 2014 | Kate Leggett

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

  • Report 2007: Contact Centers Prioritize The Customer

    Companies Increase Focus On Customer Experience To Build Loyalty And Revenues
    May 17, 2007 | Elizabeth Herrell

    Contact center trends for 2007 indicate a renewed focus on the customer experience and virtualization of operations to remote locations and external experts. Contact centers play an increasingly...

  • Report Will Local Search Be Googled?

    March 13, 2007 | Charlene Li

    Google might dominate Internet search from both the consumer and advertising perspectives, but it's far from being leader in the highly fragmented local search market, in which different players...

  • Report How To Differentiate With Excellent Mobile Customer Service

    November 11, 2016 | Ian Jacobs, Laura Naparstek

    Mobile is the next battleground to win, serve, and retain customers. Too many companies, however, fail to meet customer expectations for service on mobile devices. This report outlines the key...

  • Report Next-Generation Digital Financial Services

    Make It Simple, Ubiquitous, Personal, Empowering, And Reassuring
    March 11, 2011 | Alexander Hesse

    Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms' websites seem increasingly outdated. While most eBusiness executives want...

  • Report Empower Customers And iWorkers With On-Demand Customer Communications

    An Empowered Report
    September 2, 2010 | Craig Le Clair

    Too many enterprises communicate with customers using antiquated approaches. After all, smart devices, pervasive video, and social media have given new power to customers and citizens — allowing...

  • Report Contact Center Purchase Plans 2011

    Despite Budget Pressures, Infrastructure And Operations Professionals Are Driving A Wide Array Of Contact Center Upgrades
    October 27, 2011 | Art Schoeller

    The uncertain world economic outlook makes firms reluctant to hire new workers. Thus, it's no surprise that infrastructure and operations (I&O) pros are keen to invest in contact center upgrades to...

  • Report Best Practices: Implementing Online Chat

    March 9, 2009 | Chip Gliedman

    As companies move to improve their online customer experience, many more are using text-based chat to better engage visitors to their site. But the customer service organization, in conjunction...

  • Report 2008 Contact Center Technology Trends

    August 13, 2008 | Elizabeth Herrell

    In 2008, contact centers are leaning toward an increased emphasis on self-service and applications that provide greater insight into customer experience. Organizations are also considering how to...

  • Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    February 2, 2011 | Jennifer Belissent, Ph.D.

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...