4 results for "marketing and live events" in Reports
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  • George Lawrie

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  • For Application Development & Delivery Professionals


    Report Market Overview: Trade Promotion Management

    Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
    April 22, 2015 | George Lawrie

    ...billion on trade promotions annually and estimate that a third of...reconcile potential conflicts between their marketing and sales constituencies. Forrester interviewed...

  • For Application Development & Delivery Professionals


    Report Put The Customer At The Center Of Your Business Applications Portfolio

    June 26, 2015 | George Lawrie, Paul D. Hamerman

    ...means that enterprises need to collaborate more effectively with customers, suppliers, employees, and partners accustomed to consumer applications that are "Apple easy" and "Google fast."...

  • For CIO Professionals


    Report Retail Technology Investment Priorities

    Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?
    April 1, 2009 | George Lawrie

    ...standardized suite? All of these involve significant demands on a retailer's funds and people. To help, Forrester developed a framework diagnostic for retailers to identify...

  • For Sales Enablement Professionals


    Report Industry Essential: Consumer Packaged Goods Industry

    December 28, 2009 | George Lawrie

    ...generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to...