4 results for "marketing and live events" in Reports
 

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  • George Lawrie

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  • Report Market Overview: Trade Promotion Management

    Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
    April 22, 2015 | George Lawrie

    ...technologies, manage trade promotions more effectively, and reconcile potential conflicts between their marketing and sales constituencies. Forrester interviewed 15 brands and vendors to deliver...

  • Report Put The Customer At The Center Of Your Business Applications Portfolio

    June 26, 2015 | George Lawrie, Paul D. Hamerman

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

  • Report Retail Technology Investment Priorities

    Which Technologies Should CIOs Drive To Generate Quick Returns For Shareholders?
    April 1, 2009 | George Lawrie

    With the global economy amid financial meltdown, retail CIOs face complex IT choices. Should they continue process improvement initiatives, upgrade their best-of-breed portfolio, or implement a...

  • Report Industry Essential: Consumer Packaged Goods Industry

    December 28, 2009 | George Lawrie

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...