5 results for "marketing and live events" in Reports
 

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  • J. P. Gownder

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  • Report Marketing The Socially Responsible PC

    Dell And Microsoft Bolster Their Consumer Product Brands With (RED)
    February 21, 2008 | J. P. Gownder

    ...effort to combat HIV/AIDS in Africa. This type of social responsibility marketing appeals to a brand-loyal group of US consumers. Women, Gen X consumers,...

  • Report The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone
    January 15, 2009 | J. P. Gownder

    ...improved product strategies by creating resonance in both product designs and in marketing messages. Consumer product strategy professionals shouldn't blindly outsource segmentation projects to...

  • Report The Digital Signage And Display Opportunity In 2016

    Put Your Digital Business On Display For Customers And Employees Alike
    January 4, 2016 | J. P. Gownder

    Once just a simple, unidirectional, broadcasting mechanism, digital signage now offers an array of new technology features like interactivity, facial recognition, and magic mirrors, and others that...

  • Report Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

    Don't Leave Segmentation To The Market Research Department Alone
    September 1, 2010 | J. P. Gownder

    Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...

  • Report The Windows 7 Tablet Imperative

    Curated Computing Is Table Stakes For Tablets
    May 27, 2010 | J. P. Gownder, Sarah Rotman Epps

    Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...