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  • Julie A. Ask

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Forrester In The News

FORRESTER IN THE NEWS:

Julie Ask on chatbots

While increasingly being used by businesses for customer service, (chatbot) technology is still in its rough, early stages. But 2018 could be the year when the technology finally begins to mature. Chatbots certainly have very limited functionality and are a work in progress. Most are hard-coded decision trees. Most need to escalate to humans very quickly to do anything more than answering a simple question.

TechRepublic, January 9, 2018 »

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  • Report Modernize Your Martech Stack For Moments

    Evolve Your Marketing Strategy And Technology To Serve Customers In Their Defining Moments
    April 5, 2018 | Joe Stanhope, Julie A. Ask

    The world is changing, along with consumers' expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that...

  • Report Adopt An App+ Strategy

    Tools and Technology: The Mobile eBusiness Playbook
    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...