3 results for "marketing and live events" in Reports
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  • Jennifer Wise

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  • For B2C Marketing Professionals


    Report Brief: Tap Your Consumers' Location For Mobile Marketing Success

    Master Location-Based Marketing To Amplify Acquisition And Conversion
    August 24, 2016 | Jennifer Wise

    With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly,...

  • For B2C Marketing Professionals


    Report Marketing Strategy For The Mobile Mind Shift

    March 15, 2016 | Jennifer Wise, Melissa Parrish

    ...not interested in your messaging and logos. They want utility, and...introduces Forrester's vision of mobile marketing, and provides strategic recommendations for...

  • For Customer Experience Professionals


    Report Pivot To Person-First Personalization

    Lead With Customer Goals To Improve Customer Experience And Business Results
    April 6, 2017 | Jennifer Wise, Andrew Hogan

    Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized...