2 results for "marketing and live events" in Reports
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  • Srividya Sridharan

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  • For Customer Insights Professionals


    Report How To Innovate With Customer Analytics

    Establish A Phased Approach To Analytics Innovation With Ideation And Implementation
    May 9, 2014 | Srividya Sridharan

    ...are buying their way to innovation to quickly ramp their analytics chops — an option not realistic for most marketers. More practical is to...

  • For Customer Insights Professionals


    Report Improving Customer Segmentation

    Three Approaches For CI Professionals To Deliver Value
    February 28, 2011 | Srividya Sridharan

    ...promise. Some drive organizational strategy and profitability, while others live as glossy reports on the CMO's shelf. Segmentation that merely relies on...

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