3 results for "marketing and live events" in Reports

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  • Sheryl Pattek

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  • Report Rethink Marketing In The Customer's Context

    How B2B Marketers Need To Recast Their Approach
    May 27, 2014 | Sheryl Pattek

    ...marketers to put the customer life cycle at the center of their marketing efforts, capturing customers before and after they seek out help for an...

  • Report Reboot Your Organization For Modern Marketing

    Use A Marketing Operating System Approach To Reconstruct Your Marketing Organization
    December 5, 2014 | Sheryl Pattek

    Hierarchical and channel-obsessed marketing organizational structures do not effectively support the customer-obsessed approach that Forrester believes will help firms win, serve, and retain...

  • Report Chart A New Course For A Connected Brand Experience

    August 17, 2015 | Sheryl Pattek

    ...become intertwined, brand building must move beyond the purview of just the marketing department to become an organizationwide effort. To respond, CMOs require a strategic...

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Market Imperatives