2 results for "marketing and live events" in Reports
 
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  • Jessica Liu

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  • Report Real-Time Processes For Real-Time Social Marketing

    Processes: The Social Marketing Playbook
    November 22, 2017 | Jessica Liu

    ...real time. B2C marketers underestimate the volume and pace requirements of social marketing and experience competing attention between inbound inquiries and outbound messaging. As social...

  • Report Social Livestreaming Success Requires A Video Strategy

    Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan
    June 29, 2017 | Jessica Liu

    ...of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness...

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