14 results for "marketing and live events" in Reports
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  • For B2B Marketing Professionals


    Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017

    July 26, 2017 | Steven Casey, Steven Wright, Lori Wizdo

    ...B2B marketers believe that inaccurate and incomplete data is a hard...fix — even though it eats marketing ROI and eviscerates good customer...

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    Report Use Analytics To Gauge Your Content Marketing Success

    April 1, 2016 | Laura Ramos

    Creating content that attracts attention and builds customer relationships requires a...marketers compare their current content marketing practices against those with advanced...

  • For B2B Marketing Professionals


    Report Metrics That Matter For B2B Marketers

    Performance Management: The B2B Marketing Playbook
    November 16, 2017 | Allison Snow

    ...measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps...

  • For B2C Marketing Professionals


    Report Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention
    February 5, 2018 | Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report...

  • For B2B Marketing Professionals


    Report Key Tools For The Customer-Obsessed B2B Marketer

    Build Your Competence With Buyer Personas And Journey Maps
    December 30, 2016 | Lori Wizdo

    B2B marketing leaders are taking up the gauntlet for more personalized...struggle to operationalize their personas and get stymied by the complexity...

  • For Application Development & Delivery Professionals


    Report Prescriptive Analytics: The Black Belt Of Digital Decisions

    Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics
    January 10, 2017 | Mike Gualtieri

    Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about?...

  • For Application Development & Delivery Professionals


    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    ...helps them become a insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to...

  • For Application Development & Delivery Professionals


    Report Beyond The Resume: Digital Technologies Change The Game In Candidate Recruiting

    Resume-Based Recruiting: Only One Component Of Your Strategy
    March 20, 2015 | Claire Schooley

    ...typical resume holds less weight as technology like big data, machine learning, and algorithms allows organizations to assess a candidate's digital assets and build a...

  • For Security & Risk Professionals


    Report TechRadar™: Data Security And Privacy, Q4 2017

    Road Map: The Data Security And Privacy Playbook

    ...explode, it's becoming a Herculean task to protect sensitive data from cybercriminals and malicious actors while preventing privacy infringements and abuses — intentional and unintentional....

  • For Application Development & Delivery Professionals


    Report TechRadar™: Artificial Intelligence Technologies, Q1 2017

    AI Technologies Will Augment Your Enterprise Applications, Amplify Your Intelligence, And Unburden Your Employees
    January 18, 2017 | Rowan Curran, Brandon Purcell

    ...broad set of important technologies is emerging, which big data, cloud storage, and compute have enabled. AI is a liberatory technology at its core, and...

  • For Application Development & Delivery Professionals


    Report Enterprise Business Intelligence: Now Always At Hand On Your Smartwatch

    Smartwatches Are No Longer Just For Collecting Data: Use Them For Instant Glanceable Insights
    June 30, 2016 | Boris Evelson, Michael Facemire

    The modern world moves at lightning speed, and fumbling to find a smartphone in your purse or pocket to answer a client's question may take...

  • For Application Development & Delivery Professionals


    Report The Forrester Wave™: Big Data Streaming Analytics, Q1 2016

    Streaming Analytics Are Critical To Building Contextual Insights For Internet-Of-Things, Mobile, Web, And Enterprise Applications
    March 30, 2016 | Mike Gualtieri, Rowan Curran

    ...pros aren't fully exploiting real-time streaming data that flows from IoT devices and mobile, web, and enterprise apps. Streaming analytics is essential for bringing real-time...

  • For Application Development & Delivery Professionals


    Report Best Practices: Elevating Your SAP Relationship To Strategic Supplier Level

    Aligning Your SAP Working And Commercial Relationships After You Have Recalibrated Its Role In Your BT Sourcing Strategy
    October 21, 2015 | Duncan Jones

    Forrester recently described why and how to recalibrate SAP's role in advancing your business technology (BT) strategy. This report is a follow-up to that report....

  • For Application Development & Delivery Professionals


    Report The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up
    September 25, 2015 | Boris Evelson

    ...IBM, Information Builders, Microsoft, MicroStrategy, Oracle, Panorama, Qlik, SAP, SAS, Tableau Software, and TIBCO Software —and researched, analyzed, and scored them. This report details our...

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