4 results for "marketing and live events" in Everything
 
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  • Report Develop Actionable Business-Centric Identity And Access Management Metrics

    Performance Management: The Identity And Access Management Playbook
    July 27, 2018 | Andras Cser, Merritt Maxim

    Year in and year out, many security and risk (S&R) professionals struggle to sustain identity and access management (IAM) as a top business technology priority. S&R pros who succeed at nurturing...

  • Report Industry Analyst Relations And Insight

    Insight: The Industry Analyst Relations Playbook
    March 6, 2018 | Kevin Lucas

    Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver....

  • Report Metrics That Matter For B2B Marketers

    Focus On Measuring Business Outcomes, Not Program Outputs
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results....

  • Report Metrics That Matter In Account-Based Marketing

    Use Comparative Metrics Across The Six Stages Of The Customer Life Cycle To Reveal The Value Of ABM
    August 9, 2017 | Allison Snow

    B2B marketers believe that account-based marketing (ABM) can boost marketing performance but need to demonstrate its impact. ABM is relevant across the customer life cycle,...

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