46 results for "marketing and live events" in Everything
 

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  • Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    ...organizations undergo digital transformations, they often focus on IT processes, sales, and marketing before product development. However, this report will explain to CIOs and chief...

  • Report Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

    Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation
    March 17, 2017 | Dan Bieler

    Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects...

  • Report Brief: Tap Your Consumers' Location For Mobile Marketing Success

    Master Location-Based Marketing To Amplify Acquisition And Conversion
    August 24, 2016 | Jennifer Wise

    With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to...

  • Report Life360 Wins In Family Mobile Moments

    Use The IDEA Framework To Evolve Mobile Services From Apps To Platforms
    July 1, 2014 | Julie A. Ask

    Mobile can transform product and service experiences. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in...

  • Report Predictions 2014: Enterprise Telecoms And Mobility Services Sourcing

    Overlapping Trends Will Shape T&M Sourcing
    December 19, 2013 | Brownlee Thomas, Ph.D.

    Mobility, moving more productivity and business applications to the cloud, and next-generation networks will be key telecommunications and mobility (T&M) trends in 2014. This report discusses these...

  • Report Digital Business Design Improves Efficiency And Insight

    How Four Organizations Are Using Business-Centered Integration To Speed Up Optimization
    December 19, 2013 | Randy Heffner

    Application integration is a perennial challenge for solution architects and developers, and it's only getting worse with software-as-a-service (SaaS) adding more point solutions to the mix and...

  • Report Mobile Messaging Vendor Overview

    Making Smart Decisions To Support Your Business Needs
    October 23, 2013 | Julie A. Ask

    This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

  • Report The Future Of Mobile Messaging

    eBusiness Professionals Must Prepare For New Messaging Paradigms
    August 15, 2012 | Julie A. Ask

    Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

  • Report Mobile Messaging: A Broad-Reach Opportunity

    Messaging Is The Ultimate Catalyst For Consumer Engagement
    May 10, 2012 | Julie A. Ask

    With its ubiquity and simplicity, messaging can be a powerful tool for eBusiness professionals. They will find that the most effective uses of messaging will be to enhance other touchpoints by...

  • Report Smart Computing Connects CIOs With The Business

    Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems
    March 28, 2012 | Andrew Bartels

    It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

  • Report Case Study: Tuning In To Neustar's Briefing Performance Program

    The Role Of Active Hosts In Briefing Success
    November 22, 2011 | Kevin Lucas

    Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

  • Report Accelerate Your Videoconferencing Strategy With Managed Services

    November 21, 2011 | Brownlee Thomas, Ph.D., Philipp Karcher

    IT departments tasked with managing their firm's video estate face rising levels of complexity with the emergence of high-end telepresence solutions. Business stakeholders are demanding support for...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report Telcos Tune Customer Experiences With Behavioral Analytics

    But The Process Perspective Is A Work in Progress
    June 30, 2011 | James G. Kobielus

    ...#8212; such as predictive propensity models and deterministic business rules — that shapes the customer experience across multichannel sales, marketing, and customer service environments.

  • Report The Power Of Predictions

    Case Studies In CRM Next Best Action
    June 22, 2011 | James G. Kobielus

    ...other statistics-based models to realize return on investment (ROI) across CRM roles — including sales, marketing, and customer service — and customer-facing channels.

  • Report Mobile World Congress 2011: Going Beyond Mobile

    Internet Innovation Is Incubating In The Mobile Crucible
    March 15, 2011 | Thomas Husson, Ian Fogg

    The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future...

  • Report Location-Based Commerce: An Evolution In Mobile Shopping

    February 15, 2011 | Peter Sheldon

    ...immersive multichannel experience for in-store shoppers. Retailers have experimented with various mobile marketing technologies including short message service (SMS) and multimedia message...

  • Report Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

    An Empowered Report
    February 9, 2011 | Doug Williams

    Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated from the...

  • Report US Tech Industry Outlook For 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors
    December 14, 2010 | Andrew Bartels

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

  • Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • Report Case Study: How Orange Business Services Is Building A New Machine-To-Machine Market

    March 23, 2010 | Mike Cansfield

    As the prospective growth in the number of people connected to communication networks slows, person-to-person (P2P) communication markets, such as voice, email, IM, and text, mature. So,...

  • Report Olympic Opportunities In Emerging Markets

    Smart Host Cities Think Outside The Stadium
    March 10, 2010 | Jennifer Belissent, Ph.D.

    ...outside the stadium and provide innovative solutions that address not only the events themselves but also all that potentially touches the millions of visitors that...

  • Report Mobile World Congress 2010: Welcome To Nontelecom Players!

    February 25, 2010 | Thomas Husson

    The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants....

  • Report How Public Authorities Can Make The Most Of Mobile Services

    February 17, 2010 | Thomas Husson

    Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their...

  • Report The ROI Of Mobile

    Building A Business Case For Your Mobile Services
    January 11, 2010 | Julie A. Ask

    "How do I justify the cost of building out our mobile services?" This is a question that Forrester is fielding with increasing frequency. With offline and online revenues dwarfing the revenues...

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