3 results for "marketing and live events" in Everything
 
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  • Marketing Mix Modeling

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  • Report Predictions 2019: Media

    Five Events Will Reshape The Media Industry
    November 7, 2018 | Collin Colburn, Susan Bidel, Joanna O'Connell

    ...giants Facebook and Google will attempt to get even bigger, and unexpected events will push the advertising and media industry into new territories. This report...

  • Report Case Study: Advanced Measurement Transforms Marketing

    Learn How Measurement Leaders ANZ Bank And The Estée Lauder Companies Drive Higher Returns On Marketing Investment
    August 16, 2018 | Tina Moffett, Stephanie Liu

    Understanding marketing effectiveness is getting harder. Consumers interact using online, offline, and mobile touchpoints — and archaic, last-touch measurement can't capture the effectiveness of...

  • Report Social Livestreaming Success Requires A Video Strategy

    Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan
    June 29, 2017 | Jessica Liu

    ...of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness...

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