77 results for "marketing and live events" in Everything
 

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  • Consumer Technographics

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  • Report Adopt An App+ Strategy

    Tools and Technology: The Mobile eBusiness Playbook
    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Jessee

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • Report Brief: Attract Customers Through Local Search

    August 22, 2016 | Collin Colburn

    Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote their...

  • Report Why Financial Services Firms Top Forrester's Customer Experience Index

    Forrester's CX Index benchmarks how effectively more than 900 brands across 18 industries in eight countries deliver experiences that strengthen loyalty. While the data shows plenty of room for...

  • Report OTT Ushers In A New Era For TV

    Marketers Must Prepare Now For The Inflection In TV Viewing Behavior
    April 8, 2016 | Jim Nail

    ...while the barriers our ConsumerVoices panel describes are rapidly giving way. B2C marketing professionals should begin testing and learning how their video strategies must evolve...

  • Report 2016 Mobile And App Marketing Trends

    Integrating Mobile In Your Strategy As A Key Brand Differentiator
    January 25, 2016 | Thomas Husson

    ...B2C marketers should expect in 2016, and guides senior marketers in making the right calls when crafting their mobile marketing strategies for the coming year.

  • Report Young TV Cord-Nevers Have Arrived And Are Here To Stay

    Experiment On Them Now To Serve Them Later
    October 6, 2015 | James L. McQuivey

    TV is as beloved as ever, even as today's TV distribution model faces a gradually increasing threat. In particular, 2015 marks the year that digital cord-nevers — the generation of viewers who...

  • Report The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement
    October 2, 2014 | Kate Leggett

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

  • Report Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans
    July 8, 2014 | Samantha Merlivat

    ...engagement to design interactions that positively engage with consumers while achieving their marketing objectives. Read this report to learn about the different ways to engage...

  • Report The Internet Of Things Comes Home, Bit By Bit

    Digital Homes Will Get Smart In Small Steps
    December 23, 2013 | Frank E. Gillett

    The connected world's tendrils are expanding far and wide to gear like farm equipment and parking meters, yet most consumers' homes remain a simple endpoint of connectivity whose intelligence is...

  • Report How Online Video Will Challenge DVRs' Role

    Advertisers Must Now Prepare For A Multiplatform Video Ecosystem
    October 30, 2013 | Jim Nail

    Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get...

  • Report The Connected Car

    Prepare For The Next Computing Environment
    July 22, 2013 | Charles S. Golvin

    Persistent broadband Internet connectivity has transformed many industries, primarily via smartphones and applications but also by embedding network connections into devices and environments. Now...

  • Report Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document
    April 17, 2013 | Reineke Reitsma

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

  • Report Winning Social Media Marketing In China

    Identify The Right Social Platform To Reach Your Audience And Achieve Your Objectives
    March 18, 2013 | Xiaofeng Wang

    ...the most popular social sites, and then invest more effectively in social marketing by choosing the best platform to reach their specific audiences and objectives.

  • Report Unify The Digital Experience Across Touchpoints

    Create A Consistent Experience To Engage Customers
    August 22, 2012 | Stephen Powers, John R. Rymer

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV,...

  • Report Understanding China: The Opportunities And Challenges

    A Technographics® Document
    May 14, 2012 | Reineke Reitsma

    For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

  • Report Boost Your Content Ecosystem With Video

    How To Use Online Video Content To Drive Results
    May 2, 2012 | Darika Ahrens

    ...and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages marketers can gain...

  • Report Twitter: The Public Forum For Your Brand

    How Interactive Marketers Should Tap Twitter For Real Business Results
    December 19, 2011 | Melissa Parrish

    ...brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already jumped on board, set up accounts, and joined...

  • Report Mobile Technographics®: Australian Online Shoppers

    Choosing The Right Approach For Your Target Consumers
    November 30, 2011 | Steven Noble

    Mobile commerce is growing in Australia at a rapid pace. To shape sensible strategies, Australian eBusiness professionals must understand the behavior of their customers. For example, they should...

  • Report How Spanish Banking Customers Use Different Channels, 2011

    October 31, 2011 | Benjamin Ensor, Sabine Poltermann

    Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report Objectives: The Key To Succeeding With A Mobile Marketing Channel Strategy

    April 15, 2011 | Melissa Parrish

    ...bond between marketer and consumer, which requires a new approach to traditional marketing objectives. Marketers looking to reach the mobile consumer must re-conceive branding and...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    ...cases and applications beyond traditional premium video content. Gaming, user-generated video, and the promotion of live "events" (including plays and concerts as...

  • Report Next-Generation Digital Financial Services

    Make It Simple, Ubiquitous, Personal, Empowering, And Reassuring
    March 11, 2011 | Alexander Hesse

    Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms' websites seem increasingly outdated. While most eBusiness executives want...

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