36 results for "marketing and live events" in Reports

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  • Report Social Livestreaming Success Requires A Video Strategy

    Don't Roll The Cameras Without A Goal, Metrics, And Worst-Case-Scenario Plan
    June 29, 2017 | Jessica Liu

    ...of social livestreaming video has left B2C marketers clamoring to hit the "live" button to propel their brands into the spotlight. But given its newness...

  • Report Broadcasters And Networks Are Publishers In 2017, Along With Traditional Creators Of Content

    But Marketers Aren't
    December 15, 2016 | Susan Bidel

    ...blurs the distinctions between publishers, platforms, marketers, and more. What's a B2C marketing professional to do? Read this report to learn Forrester's definition of a...

  • Report Video Strategy For The Post-Digital Age

    Stop Making Videos That Interrupt And Irritate Customers; Start Making Videos That Interest And Intrigue Them
    September 2, 2016 | Ryan Skinner

    Marketers bring a tainted legacy of interruptive TV ads when they approach digital video. It's no wonder preroll branded videos are the leading reason why customers activate ad blockers. Marketers...

  • Report Market Overview: Online Video Platforms For Sales And Marketing

    Vendors Focus On Folding Video Into Marketing Operations
    February 17, 2015 | Philipp Karcher

    Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture...

  • Report Harness The Power Of The Second Screen

    When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans
    July 8, 2014 | Samantha Merlivat

    ...engagement to design interactions that positively engage with consumers while achieving their marketing objectives. Read this report to learn about the different ways to engage...

  • Report Case Study: NASCAR Starts Up Its Contextual Marketing Engine

    How A Sports Enterprise Leverages Its Fan & Media Engagement Center To Transform Into A Digital Enterprise
    June 13, 2014 | Cory Munchbach

    ...with customers. Firms will assemble proprietary digital platforms that Forrester calls contextual marketing engines to realize this vision. The National Association for Stock Car Auto...

  • Report CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks
    April 24, 2014 | Bert DuMars, Jim Nail

    ...on YouTube including StyleHaul, Machinima, Tastemade, Maker Studios, and Fullscreen or on live streaming platforms like Twitch. Brands ranging from Macy's to Coca-Cola, American Express,...

  • Report Boosting First-Party Data Effectiveness With DMPs

    How Smart Publishers Are Partnering With Data Management Platforms For Greatest Effectiveness And Efficiency
    January 10, 2014 | Susan Bidel

    Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is the...

  • Report Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document
    April 17, 2013 | Reineke Reitsma

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

  • Report Drive Better B2B Content Distribution

    Use Mobile, Social, Media, And Sales Channels To Deliver Reach And Engagement
    June 4, 2012 | Michael Greene

    B2B marketers are putting thought-leadership and content at the core of their marketing strategies, but even the best content marketing will falter without the right...

  • Report Traditional Paid Media Must Fuel Earned Media Efforts

    Offline And Online Paid Media Placements Will Drive Earned Media Success
    October 13, 2011 | Tracy Stokes

    ...be treated as a standalone sideshow to the main event of building the business. As chief marketing officers (CMOs) start to pay...

  • Report Online Retailing In Australia 2011: Marketing, Merchandising, And Customer Service

    September 28, 2011 | Steven Noble

    ...quite focused on the basics of customer engagement. When it comes to marketing, this means online retailers don't just prioritize search as online retailers do...

  • Report Crowdsourcing Gains Legitimacy For Advertisers

    Leverage Professional Crowdsourcing Networks To Create New Video Content
    June 28, 2011 | Chris Stutzman

    The demand for video advertising and content — whether for television, online, or cinema — is outpacing the rate at which marketers can supply it. Specialized crowdsourcing networks are emerging as...

  • Report The New Blogging Strategy For Consumer Brands

    Using Blogs To Empower Consumers And Gain Back Trust For Your Brand
    April 1, 2011 | Elizabeth Shaw

    Blogging is an often misused social marketing platform. Marketers often recycle generic content, follow quarterly content schedules, and plan more for search optimization than engagement....

  • Report Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

    Use SPARC To Create Digital Content Experiences That Users Will Pay For
    February 17, 2011 | Nick Thomas

    Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content,...

  • Report Why Google TV Is Bigger Than You Think

    How TV Will Finally Become Interactive, At Scale
    June 7, 2010 | James L. McQuivey

    Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and...

  • Report Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

    November 4, 2009 | Nate Elliott

    ...run a successful tweet-up, give yourself enough lead time, find partners to help supply and promote the events, and don't forget to invite the media.

  • Report The Media Meltdown Makes Integrated Marketing An Imperative

    August 24, 2009 | David Card

    ...Media Meltdown of fragmented audiences and broken business models is disrupting traditional marketing strategies and partnerships. Marketing leaders must work with their teams, agencies, and...

  • Report How To Survive The Media Meltdown

    Identifying Successful Content Strategies
    August 5, 2009 | Nick Thomas

    The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report How To Grow US Mobile Video Adoption

    April 20, 2009 | Neil Strother, Seth Fowler

    The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making...

  • Report Preparing For The Coming Online TV Backlash

    An Open Letter To An Industry On The Verge Of A Big Mistake
    March 13, 2009 | James L. McQuivey

    Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

  • Report What Engagement Means For Media Companies

    Forrester's Framework Measures Four Dimensions Of Engagement
    March 2, 2009 | Sarah Rotman Epps

    Media companies are investing more in social media, video, rich Internet applications, and other initiatives to drive online engagement. But what does engagement really mean for media companies,...

  • Report Defending Local Entertainment Coverage

    Local Franchises Have Strategic Advantages Over National Competitors
    February 5, 2009 | Barry Parr

    Events and entertainment are a strategic business for local media properties...lead to new kinds of advertising, sponsorships, promotions, and marketing services.

  • Report Tell Your B2B Marketing Story With Online Video

    January 26, 2009 | Laura Ramos

    ...Forrester offers five approaches assured to transform video from humdrum nattering to compelling interaction that generates more qualified demand and makes marketing communication more authentic.