52 results for "marketing and live events" in Reports
 

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  • Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    ...organizations undergo digital transformations, they often focus on IT processes, sales, and marketing before product development. However, this report will explain to CIOs and chief...

  • Report CIOs: Use Your BT Agenda To Support eBusiness Strategy

    November 23, 2015 | Peter Burris

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer...

  • Report Brief: VMworld 2015 Reveals A Disruptor In Transition

    VMware Woos Cloud-Native Developers In Its Quest To Overcome Its Innovator's Dilemma

    VMware recently revealed the direction that it's heading at its annual VMworld conference. In 2013, VMware announced its pursuit of three complementary product strategies for the BT agenda: 1)...

  • Report Quick Take: BMC Software — A New Company With A Well-Known Name

    Will The New Executives, New Branding, And Diligent Focus On Customer Experience Be Enough To Retain And Win Customers?
    October 21, 2014 | Eveline Oehrlich, John Rakowski, Amy DeMartine

    ...users' conference, BMC Engage. The event attracted over 800 BMC customers...BMC Engage was the company's marketing effort to rebrand and reintroduce...

  • Report Wearable Technology Show 2014

    Insights From The World's First Dedicated Wearables Show
    June 27, 2014 | Anthony Mullen

    ...SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable Technology Show held in London...

  • Report Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business
    May 8, 2014 | Stefan Ried, Ph.D., Michael Barnes, Jeffrey S. Hammond

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

  • Report The 10 Most Innovative Partner Co-Marketing Tactics

    Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through
    March 4, 2013 | Jonathan Silber

    B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of...

  • Report The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders
    May 4, 2012 | John McCarthy, Charles Green

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS...

  • Report Leveraging Emerging Technology To Up The Ante On Customer Engagement

    Responding To Rising Customer Expectations Requires New Approaches
    March 28, 2012 | Sanchit Gogia

    Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of...

  • Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

  • Report Drivers Of B2B Marketing Organizational Design

    How B2B CMOs Can Determine When To Put Resources Closer To Customers
    February 6, 2012 | Jeff Ernst

    When thinking about how to organize their marketing departments, business-to-business (B2B) CMOs face constant tension regarding the decision to put marketing resources closer to the...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report Google Wallet Is Not About Mobile Payments

    May 27, 2011 | Thomas Husson, Charles S. Golvin

    Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

  • Report What The Post-PC Era Really Means

    Technological And Social Forces Revolutionize Computing Product Strategy
    May 17, 2011 | Sarah Rotman Epps

    When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In...

  • Report The eBusiness Innovation Imperative

    A Framework For Managing Innovation Opportunities In eBusiness
    April 29, 2011 | Steven Noble

    From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

  • Report Jam Sessions Unlock Innovation For Product Strategy

    An Empowered Report
    April 15, 2011 | Doug Williams

    ...of preparation, thorough analysis, and continued research and work long after the event closes. Successful jams are worth the time and dedication, as they energize...

  • Report 3D Beyond TV

    Identifying Opportunities Beyond The Big Screen
    April 4, 2011 | Nick Thomas

    ...cases and applications beyond traditional premium video content. Gaming, user-generated video, and the promotion of live "events" (including plays and concerts as...

  • Report Mobile World Congress 2011: Going Beyond Mobile

    Internet Innovation Is Incubating In The Mobile Crucible
    March 15, 2011 | Thomas Husson, Ian Fogg

    The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future...

  • Report Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working

    Use SPARC To Create Digital Content Experiences That Users Will Pay For
    February 17, 2011 | Nick Thomas

    Sales of paid digital content have stalled, although consumer demand for many services is still growing. Despite a clear and profound shift in the way we access and consume media content,...

  • Report Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

    An Empowered Report
    February 9, 2011 | Doug Williams

    Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated from the...

  • Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    February 2, 2011 | Jennifer Belissent, Ph.D.

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

  • Report Disruptive Trends 2011

    Product Innovation At Market Leaders Must Leverage Disruptive Strategies
    January 10, 2011 | Ian Fogg

    The pace of innovation now is ferocious: In every part of people's digital lives, everything is changing fundamentally. The Internet is everywhere. The last analog media types are becoming...

  • Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • Report Build A Digital Relationship With Your Customer

    Why The Most Solid Thing In Your Product Strategy Is Virtual
    December 7, 2010 | James L. McQuivey

    All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

  • Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...