12 results for "marketing and live events" in Reports
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Product & Solutions Strategies
  • CIO

Search Results

  • Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    ...organizations undergo digital transformations, they often focus on IT processes, sales, and marketing before product development. However, this report will explain to CIOs and chief...

  • Report CIOs: Use Your BT Agenda To Support eBusiness Strategy

    November 23, 2015 | Peter Burris

    Your firm's eBusiness executives are pressing for a new approach to technology management. They are among the first to realize that older approaches to tech management aren't working and offer...

  • Report Quick Take: IBM-As-A-Service

    IBM's Impact 2014 Is A Milestone In Reshaping IBM's Core Business
    May 8, 2014 | Stefan Ried, Ph.D., Michael Barnes, Jeffrey S. Hammond

    IBM is one of the mega oil tankers navigating slowly on the technology ocean, surrounded by speedboats of "startups" and heavy "clouds" on the horizon. Stowaways talking strange languages like...

  • Report The Shift To Product Development Services 2.0 Is On

    Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders
    May 4, 2012 | John McCarthy, Charles Green

    The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS...

  • Report Leveraging Emerging Technology To Up The Ante On Customer Engagement

    Responding To Rising Customer Expectations Requires New Approaches
    March 28, 2012 | Sanchit Gogia

    Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of...

  • Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    February 2, 2011 | Jennifer Belissent, Ph.D.

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

  • Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • Report The Evolution Of Cloud Computing Markets

    July 6, 2010 | Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke

    ...at the moment, most customers are suffering from cloud confusion as vendor marketing stretches the term "cloud" across a wide variety of capabilities and, worse,...

  • Report Case Study: How Orange Business Services Is Building A New Machine-To-Machine Market

    March 23, 2010 | Mike Cansfield

    As the prospective growth in the number of people connected to communication networks slows, person-to-person (P2P) communication markets, such as voice, email, IM, and text, mature. So,...

  • Report Market Momentum: Compute-As-A-Service, 2008 And 2009

    A Look At Announcements Of Leading Compute-As-A-Service Providers
    December 28, 2009 | Frank E. Gillett

    ...small providers are trying to establish brand credibility. Vendor strategists doing strategic marketing for compute-as-a-service need to be judicious about what announcements to release,...

  • Report Case Study: How AT&T Is Helping The Williams F1 Racing Team Become More Competitive

    September 22, 2009 | Mike Cansfield

    AT&T is the title sponsor and exclusive telecommunications services provider of the Williams Formula One (F1) motor racing team. Like any other business, F1 is a relentlessly competitive...

  • Report The Real Value Of Virtual Worlds

    A Guide For Hooking Business Customers And Partners With This New Technology
    July 28, 2009 | TJ Keitt

    From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the...