32 results for "marketing and live events" in Reports
 

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  • Report Trends 2017: North American Digital Banking

    Digital Executives Need Stronger Foundations To Create New Customer Value
    July 24, 2017 | Alyson Clarke

    Slow economic growth, low interest margins, regulatory uncertainty, increased competition, and changing consumer needs are challenging the retail banking industry in North America. Differentiated...

  • Report Adopt An App+ Strategy

    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Jessee

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • Report 2016 US Bank Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Continue To Lead The Pack
    December 9, 2016 | Alyson Clarke

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. As they did last year, Bank of America and Wells Fargo lead...

  • Report 2016 Canadian Bank Digital Sales Functionality Benchmark

    Scotiabank Takes The Top Spot
    November 21, 2016 | Alyson Clarke

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada. While all of the banks are meeting checking account...

  • Report 2016 Global Mobile Banking Functionality Benchmark

    Digital banking strategy executives are under pressure to differentiate by offering mobile banking services that exceed customers' needs and expectations. To help digital banking teams better...

  • Report Five Payment Trends North American eBusiness Professionals Should Watch: 2016 To 2018

    April 13, 2016 | Brendan Miller

    Consumers are tapping digital touchpoints to shop, and they increasingly rely on mobile devices online and in-store. In turn, retailers are shifting their attention to deliver more value to...

  • Report Trends 2016: North American Digital Insurance

    The Age Of The Customer Expands The Scope Of Digital Influence In 2016
    April 13, 2016 | Ellen Carney

    US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors...

  • Report The Kids Are Overrated: Don't Worry About The Millennials

    Why eBusiness Pros Risk Missing A Bigger Prize
    June 1, 2015 | Sucharita Kodali

    It is human nature to be fascinated by youth. History has the exploits of Ponce de Leon and his search for the fountain of youth dating back to the 16th century. Even today, retailers are obsessed...

  • Report 2014 US Bank Digital Sales Benchmark

    Bank Of America Tops Our Review Of US Banks' Sales Functionality
    November 25, 2014 | Peter Wannemacher, Rachel Roizen

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. This benchmark covers 36 criteria across four categories...

  • Report 2014 Canadian Bank Digital Sales Benchmark

    RBC Leads With Strong Account Comparison Tools And Online Account Opening Features
    November 25, 2014 | Peter Wannemacher, Rachel Roizen

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites and mobile sales efforts of the five largest retail banks in Canada. This benchmark covers 36 criteria...

  • Report The Six Key Elements Of Proactive Chat

    Evolve Proactive Chat To Proactive Engagement
    October 2, 2014 | Kate Leggett

    Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

  • Report Making Online Insurance Cross-Sell Initiatives Work

    Nine Tactics To Maximize Insurance Cross-Selling Performance
    October 20, 2011 | Ellen Carney

    Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet...

  • Report Case Study: MassMutual Helps Gen Yers See Into Their Futures

    Edutainment Succeeds In Engaging Twentysomethings Through Digital Tools
    July 27, 2011 | Ellen Carney

    The Retirement Services Division at Massachusetts Mutual Financial Group (MassMutual) provides retirement savings programs through employers across the US. An important segment that will consume...

  • Report Industry Essential: The US Insurance Market, 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors
    March 24, 2011 | Ellen Carney

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

  • Report Ten North American Retail Banking eBusiness And Channel Strategy Trends To Watch In 2011

    Ten Areas Of Focus For The Next 12 Months
    March 17, 2011 | Brad Strothkamp

    Expect 2011 to be an exciting year in financial services, driven for the most part by the increasingly important role of eBusiness and channel strategy professionals. The rise of smartphones, the...

  • Report Next-Generation Digital Financial Services

    Make It Simple, Ubiquitous, Personal, Empowering, And Reassuring
    March 11, 2011 | Alexander Hesse

    Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms' websites seem increasingly outdated. While most eBusiness executives want...

  • Report Case Study: American Express OPEN Capitalizes On Small Businesses' Craving For Community

    OPEN Forum, A Branded Website, Grew Out Of Offline Networking Events
    March 11, 2011 | Brad Strothkamp, Peter Wannemacher

    ...SVP at American Express OPEN, about the lessons learned from offline networking events and efforts to extend the community online via OPEN Forum. eBusiness professionals...

  • Report Location-Based Commerce: An Evolution In Mobile Shopping

    February 15, 2011 | Peter Sheldon

    ...immersive multichannel experience for in-store shoppers. Retailers have experimented with various mobile marketing technologies including short message service (SMS) and multimedia message...

  • Report How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers
    November 29, 2010 | Ellen Carney

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing...

  • Report Using Digital Channels To Create Breakthrough Multichannel Relationships

    How eBusiness Executives Can Adapt To Changing Consumer Behavior
    February 5, 2010 | Henry H. Harteveldt

    Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods —...

  • Report Hot Banking Tech Companies To Watch In 2010

    December 23, 2009 | Ellen Carney

    The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the rising...

  • Report Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy
    April 9, 2009 | Julie A. Ask, Charles S. Golvin

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media companies...

  • Report What Consumers Want From Magazine Web Sites

    January 21, 2009 | Sarah Rotman Epps

    Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content...

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    ...other forms of "old" content will increasingly rely on free-content business models: some combination of advertising, "free-mium" pricing, and marketing loss for more profitable channels.