B2B Summit APAC

September 14 – 15, 2021  |  Live Virtual Experience

Annemarie Kikos

Head of Strategic Marketing, Fujitsu Australia Limited

Annemarie Kikos joined Fujitsu in the Oceania region as Head of Strategy and Marketing in November 2019. In her role, Annemarie works closely with the Oceania Executive Leadership Team to facilitate the development and ongoing refinement of Fujitsu Oceania’s business strategy. She is responsible for all aspects of Marketing including Field Marketing, External Communications, Market Intelligence as well as Analyst Relations. As the lead for the Fujitsu Brand in the Oceania Region, she also represents Oceania in the Fujitsu Global Marketing community.

Annemarie is an experienced leader in the IT industry. With over 25 years’ of vast industry experience and knowledge across both a local and international perspective, her skills and expertise include strategy, go-to-market, business development, project management, communications, team management, solutions development and driving sales revenue. In her previous roles, she has worked with multi-nationals organisations in more than 15 countries across every major industry group and with major HP enterprise clients including South Pacific Government accounts, EDS/Commonwealth Bank, Qantas, Colonial State Bank, Cathay Pacific, CIMB, and several other Asia / China clients. In her most recent role at Micro Focus, Annemarie held a similar role as Head of Marketing for Australia and New Zealand. She has also previously held roles as Research Director at IDC, as well as various senior Marketing and Strategy roles at HP Enterprise Services.

Annemarie holds a Bachelor Degree in International Marketing from Saxion Hogescholen, the Netherlands and a Postgraduate Diploma in Management from the Australian Graduate School of Management, University of New South Wales.

Outside work, Annemarie is committed to her family. She is passionate about literature, cinema and traveling the world; best represented by her bilingual proficiency of Dutch and English, whilst possessing a working knowledge of the German and French languages.